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The most comprehensive reputation data resources in automotive, brought to you by Widewail.
  • Widewail Automotive Reputation Index
  • The REV Newsletter (1x/month)
  • Industry Reports

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Automotive Index Training: Basic Actions

Sort

  • In the top toolbar, click “Sort”

  • Select a column title in the dropdown menu and sort in ascending or descending order

  • Add multiple sorts for additional layers of ordering

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Automotive Index Training: Basic Actions

Filter

  • In the top toolbar, click “Filter”

  • Focus on certain areas by filtering by categorical fields like "Brand" or "City"

  • Set conditional filters like "all dealers with an average rating greater than 4"

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Get to Know the Reputation Data

This Widewail Automotive Reputation Index dataset consists of:

  • 16,671 new car dealers in the U.S.

  • 1.6M reviews

  • Google reviews only

  • Current Timeframe: February through June of 2023

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What Does This All Mean?

Find definitions of each column header

In the row of column headers, you can hover over the ⓘ symbol next to each label to read the definition of what is being measured in that column and how the data was collected. 

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Where to Find Benchmarks

At the bottom of the table, you'll find aggregated numbers for each column. These are the benchmarks. We've preset the benchmarks in each column for you.

The benchmark data updates as you filter and sort the table, producing thousands of variations, each specific to your market or interests.

 

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Common Use Cases & More

Below the Reputation Index table, you'll find a Common Use Cases section to get you started. Each common use case includes a how-to video.

The Automotive Reputation Index is ever-evolving. Check back regularly for updated data and new use cases. If your dealership is missing and you’d like to add it to the Index, select “Submit a request to add.”

Get Started
October 24, 2024

REV #014: INFINITI, Best Places to Work Winners

REV #014: INFINITI growing YoY, Best places to work winners

Welcome to the REV. A briefing that goes deep into the Widewail Automotive Reputation Index data, surfacing the most interesting insights. Every 3 weeks, we Rank, Explore & Visualize automotive reputation & sentiment data. 

Explore newly refreshed Widewail Automotive Reputation Index data. 

Read online. Subscribe.

RANK

Infiniti Starting the Year Strong

INFINITI has set the bar in 2024 with the most Google review volume growth year-over-year, growing 60%. 

Rank

Brand

2024 Monthly Volume

YoY

Negativity

Neg YoY

1

INFINITI

12

60%

10%

-13.91%

2

SUBARU

16.4

38.56%

7.45%

-9.72%

3

HONDA

24.1

33.60%

8.58%

-12.60%

4

MAZDA

11

33.60%

8.82%

-10.31%

 

During that same period, INFINITI reduced its negativity by 13.9%, ranking #4 of all OEMs.

Rank

Brand

2024 Monthly Volume

YoY

Negativity

Neg YoY

1

PORSCHE

6.3

28.31%

6.25%

-22.87%

2

JAGUAR

2

33.30%

9.38%

-21.62%

3

LAND ROVER

7.7

31.31%

10%

-14.29%

4

INFINITI

12

60%

10%

-13.91%

 

Of the 26 OEMs I looked at, 25 grew their review volume YoY. The only OEM to see a reduction in review activity in 2024 vs. 2023 was MINI, with a monthly review volume drop of 11.95%.

Rank

Brand

2024 monthly volume

YoY

Negativity

Neg YoY

1

MINI

3.8

-11.95%

9.09%

-3.80%

 

I found all of these data points within the Widewail Automotive Reputation Index. 

Here’s how to access the same data:

  1. Go to Index
  2. Select the Group tool
  3. Group (a different option in the Index from Filter) by “Group” (a bit confusing, I’ll admit)
  4. Select “Collapse All”

Go to Index

EXPLORE

Impact of Working Conditions on Google Ratings

Last week, Automotive News held its annual Best Dealerships to Work For awards event. The Widewail team was there to celebrate with some of the most successful dealerships in the industry.

“The program, now in its 13th year, recognizes new-car dealerships that create exceptional employee work environments, despite industry and economic challenges.” writes Automotive News.

There were 150 dealerships invited to the event, with Audi Tysons Corner (a Penske dealer out of Virginia) taking the top spot.

I pulled the reputation data for the award winners. 

Ratings Outperform Industry

When looking at Google ratings, it is clear that an engaged and well-supported staff produces above-average customer experiences.

Of the winners, the median rating in 2024 was 4.68 stars which was higher than the industry benchmark of 4.59.

66% of winning dealers are rated above 4.59, and 90% are rated above 4.0.

Volume Not Mapping to Employee Experience

On the contrary, an engaged and well-supported staff has little to do with exceptional review volume performance. The winning cohort of dealers is quite average, with a median monthly Google review volume of 12.2. This is just above the 2024 industry benchmark of 11.5. 

Go to Index

VISUALIZE

Among AutoNews Winners, Three are Review Volume Standouts

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Here are the stats for the three dealers that have both award-winning working environments and exceptionally high monthly Google review volume averages:

Envision Toyota of Milpitas, Milpitas, CA

Rank: 15

Review volume average: 149

Atlanta Toyota, Duluth, GA

Rank: 109

Review volume average: 229

Wesley Chapel Toyota, Wesley Chapel, FL

Rank: 143

Review volume average: 297

Surprise! All three are Toyota. Never would have guessed that.

Congrats to the AutoNews award winners!

The Widewail team (Mark below) enjoyed sharing in your success in Nashville.

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See you next month - Jake, Marketing at Widewail