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Access Reputation Index & More

The most comprehensive reputation data resources in automotive, brought to you by Widewail.
  • Widewail Automotive Reputation Index
  • The REV Newsletter (1x/month)
  • Industry Reports

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Automotive Index Training: Basic Actions

Sort

  • In the top toolbar, click “Sort”

  • Select a column title in the dropdown menu and sort in ascending or descending order

  • Add multiple sorts for additional layers of ordering

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Automotive Index Training: Basic Actions

Filter

  • In the top toolbar, click “Filter”

  • Focus on certain areas by filtering by categorical fields like "Brand" or "City"

  • Set conditional filters like "all dealers with an average rating greater than 4"

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Get to Know the Reputation Data

This Widewail Automotive Reputation Index dataset consists of:

  • 16,671 new car dealers in the U.S.

  • 1.6M reviews

  • Google reviews only

  • Current Timeframe: Q1 2024 - Q1 2025

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What Does This All Mean?

Find definitions of each column header

In the row of column headers, you can hover over the ⓘ symbol next to each label to read the definition of what is being measured in that column and how the data was collected. 

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Where to Find Benchmarks

At the bottom of the table, you'll find aggregated numbers for each column. These are the benchmarks. We've preset the benchmarks in each column for you.

The benchmark data updates as you filter and sort the table, producing thousands of variations, each specific to your market or interests.

 

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Common Use Cases & More

Below the Reputation Index table, you'll find a Common Use Cases section to get you started. Each common use case includes a how-to video.

The Automotive Reputation Index is ever-evolving. Check back regularly for updated data and new use cases. If your dealership is missing and you’d like to add it to the Index, select “Submit a request to add.”

Get Started

REV #021: How are dealership reputations in 2025 so far?

Discover the latest insights on dealership reputations, BEV owner frustrations, and the importance of first-time fixes in the auto industry for 2025. Read more in our weekly...

REV #020: 2025 Review Volume Dealership Leaders by OEM

2025 update: the dealers for each OEM off to a fast start

REV #019: Why Subaru's Wildly Good Responsiveness is Worth the Effort in More Ways Than One

What automotive dealers can learn from Subaru's responsiveness to leads and how that impacts its online reputation.

REV #018: MINI Dealers Are in a Tough Spot

EV buyer complains and the good & bad for MINI.

REV #017: Asbury Acquires Herb Chambers

Asbury Automotive Group acquired Herb Chambers this week. We look at Widewail data to compare the customer experience at each group. What will Asbury gain?

REV #016: Ford’s One CX Struggle & Under $30k Bet

REV #016: Ford reported earnings last week. We take a look at current initiatives and the brand's 2024 CX data.

REV #015 The 5, Penske vs. AutoNation, Knowledge, EVs

REV #015 The 5, Penske vs. AutoNation, Knowledge, EVs

REV #014: INFINITI growing YoY, Best places to work winners

REV #014: INFINITI growing YoY, Best places to work winners

REV #013: CDK Shutdown Reputation Impact Study, 3-Month Timeline

In this month's automotive reputation newsletter, we take a broader look at the reputational impact of the CDK study on dealers now that three months have passed.

REV #012: Toy-WHOA-ta, Q1-Q2 2024 Reputation Benchmarks, Refreshed Reputation Index

REV #012 Newsletter: Toyota is the new Google review volume leader in 2024, review volume has grown 29% in 2024 among major automakers, Widewail Automotive Reputation Index...

REV #011: Customer Review Trends, First 7 Days of CDK Shutdown

CDK was hit with a massive cyber security attack on June 19th, 2024. In the following days, CDK shut down systems for nearly half of all US dealers. Here's report #1 on...

REV #010: From the Heart of Silicon Valley

Del Grande Dealer Group has built an operational strategy that works particularly well in the specific areas that matter most for its business and its buyers.

REV #009: Love, Deals and Tough Towns

REV #009: Love, Deals and Tough Towns

REV #008: Price Rankings, Employee Retention, Days Supply

REV #008: Price Rankings, Employee Retention, Days Supply

REV #007: Wait Time Rankings, True Competition, State-Level Volume

REV #007: Wait Time Rankings, True Competition, State-Level Volume

REV #006: Communication, Cadillac and Conquest

REV #006: Communication, Cadillac and Conquest

REV #005: OEM Reputation Rankings, The Why Behind the Winner, Behind the Scorecard

REV #005: OEM Reputation Rankings, The Why Behind the Winner, Behind the Scorecard

REV #004: Topic Data, Brake Reviews and Heatmaps

REV #004: Topic Data, Brake Reviews and Heatmaps

REV #003: EV Negativity, Communication, and Predicting Ratings

In REV #003, we rank EV negativity, explore dealer communication, and visualize predictive ratings.

REV #002: Regional Rating Benchmarks, Import vs. Domestic OEMs, Response Rate Impact

REV #002: Regional Rating Benchmarks, Import vs. Domestic OEMs, Response Rate Impact

REV #001: Lexus Leads, Elite 0.2%, National Brand Popularity Maps

Lexus Leads, Elite 0.2% and the National Brand Popularity Maps