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Access Reputation Index & More

The most comprehensive reputation data resources in automotive, brought to you by Widewail.
  • Widewail Automotive Reputation Index
  • The REV Newsletter (1x/month)
  • Industry Reports

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Automotive Index Training: Basic Actions

Sort

  • In the top toolbar, click “Sort”

  • Select a column title in the dropdown menu and sort in ascending or descending order

  • Add multiple sorts for additional layers of ordering

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Automotive Index Training: Basic Actions

Filter

  • In the top toolbar, click “Filter”

  • Focus on certain areas by filtering by categorical fields like "Brand" or "City"

  • Set conditional filters like "all dealers with an average rating greater than 4"

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Get to Know the Reputation Data

This Widewail Automotive Reputation Index dataset consists of:

  • 16,671 new car dealers in the U.S.

  • 1.6M reviews

  • Google reviews only

  • Current Timeframe: February through June of 2023

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What Does This All Mean?

Find definitions of each column header

In the row of column headers, you can hover over the ⓘ symbol next to each label to read the definition of what is being measured in that column and how the data was collected. 

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Where to Find Benchmarks

At the bottom of the table, you'll find aggregated numbers for each column. These are the benchmarks. We've preset the benchmarks in each column for you.

The benchmark data updates as you filter and sort the table, producing thousands of variations, each specific to your market or interests.

 

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Common Use Cases & More

Below the Reputation Index table, you'll find a Common Use Cases section to get you started. Each common use case includes a how-to video.

The Automotive Reputation Index is ever-evolving. Check back regularly for updated data and new use cases. If your dealership is missing and you’d like to add it to the Index, select “Submit a request to add.”

Get Started

Top Dealer Rankings By City

Explore the reputations of car dealerships across major U.S. cities with the City Rankings Blog. Delve into online review data, compare Google Star Ratings, and uncover valuable insights to improve your local ranking.

Filter by State

REV #014: INFINITI, Best Places to Work Winners

REV #014: INFINITI growing YoY, Best places to work winners

REV #013: CDK Shutdown Reputation Impact Study, 3-Month Timeline

In this month's automotive reputation newsletter, we take a broader look at the reputational impact of the CDK study on dealers now that three months have passed.

REV #012: Toy-WHOA-ta, Q1-Q2 2024 Reputation Benchmarks, Refreshed Reputation Index

REV #012 Newsletter: Toyota is the new Google review volume leader in 2024, review volume has grown 29% in 2024 among major automakers, Widewail Automotive Reputation Index...

REV #011: Customer Review Trends, First 7 Days of CDK Shutdown

CDK was hit with a massive cyber security attack on June 19th, 2024. In the following days, CDK shut down systems for nearly half of all US dealers. Here's report #1 on...

REV #010: From the Heart of Silicon Valley

Del Grande Dealer Group has built an operational strategy that works particularly well in the specific areas that matter most for its business and its buyers. Technology +...

REV #009: Love, Deals and Tough Towns

REV #009: Love, Deals and Tough Towns

REV #008: Price Rankings, Employee Retention, Days Supply

REV #008: Price Rankings, Employee Retention, Days Supply

REV #007: Wait Time Rankings, True Competition, State-Level Volume

REV #007: Wait Time Rankings, True Competition, State-Level Volume

REV #006: Communication, Cadillac and Conquest

REV #006: Communication, Cadillac and Conquest

REV #005: OEM Reputation Rankings, The Why Behind the Winner, Behind the Scorecard

REV #005: OEM Reputation Rankings, The Why Behind the Winner, Behind the Scorecard