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Reputation Check-in

Prepared for MAA

Widewail helps multifamily groups generate and manage reviews at scale. Our Trust Marketing Platform is leveraged by leading organizations like BH, Avenue5 and Terra. We’ve prepared custom reputation data for your team to review.

Your Account Manager:

Katie Ritter

Book a Meeting with Katie Ritter

Widewail is trusted by top-rated operators

Let’s take a look at
MAA’s reputation.

You vs. Industry Benchmarks

MAA
Industry
You vs. Industry
Monthly Review Volume
1.38 reviews Underperforming
1.59 reviews
Underperforming
Average Rating
4.36 stars Overperforming
3.91 stars
Overperforming
Response Rate
98.2% Overperforming
88.47%
Overperforming
Negative Percentage
15.02% Overperforming
28.14%
Overperforming

You vs. Widewail Customers Benchmarks

MAA
Widewail Customers
You vs. Widewail Customers
Monthly Review Volume
1.38 reviews Underperforming
2.38 reviews
Underperforming
Average Rating
4.36 stars Overperforming
4.28 stars
Overperforming
Response Rate
98.2% Underperforming
100%
Underperforming
Negative Percentage
15.02% Overperforming
18.18%
Overperforming

Voice of the resident research. What to know.

We studied 4,000,000+ Google reviews for multifamily properties and found that focusing on these 10 parts of your business will drastically improve your reputation.

Maximize Positivity

These 5 topics are most influential in positive reviews. Maximize these mentions in positive reviews to take your reputation to the next level.

The percentages shown are the percent of positive reviews each topic appears in.


Staff61%
Location16%
Amenities15%
Aesthetics13%
Move-In12%

Minimize Negativity

These 5 topics are most influential in negative reviews. Minimize these mentions in negative reviews to take your reputation to the next level.

The percentages shown are the percent of negative reviews each topic appears in.


Maintenance34%
Management28%
Communication23%
Safety16%
Billing/Fees12%

We put together a more comprehensive brand scorecard for MAA with lifecycle stage ratings and topic performance from your reviews.

Download Scorecard

You need to monitor topics in customer reviews.

You’re sitting on a goldmine of customer data buried in reviews. Widewail topic reporting can help you read it.

Book a Meeting with Katie Ritter Platform Overview

 

Widewail is a partner to the Property Management industry.

“Widewail has allowed us to do business more transparently and more authentically in a way that all our previous reputation management platform providers haven’t been able to.”

Kelly Kutach

Chief Marketing Officer, BH

“Ultimately, why Avanti made the switch to Widewail was that the data capabilities were much deeper than other reputation management vendors.”

Allison Walentowicz

VP of Marketing, Avanti Residential

How It Works

This Isn’t Just Monitoring Technology. Take a Proactive Approach to Reputation.

A Google-First Approach

If your reputation strategy isn't improving your Google rankings and driving quality prospects, you don't have a strategy.

  • Rank with reviews
  • Drive quality inbound leads
  • Manage listings at scale
  • Increase conversion with trustworthy content
  • Optimize with AI topic analysis
“58% of people said they would be willing to spend more money with businesses that have positive reviews. We know that a reputation management strategy is vitally important to making sure we can capture not only those who want to visit our properties but those who are able to pay the rents that we ask for.”
Allison Walentowicz
VP of Marketing | Avanti Residential
 

Optimize Key Resources

Save internal resources with help from Widewail technology & services. Do more with less hassle.

  • Automate the collection of new reviews & video testimonials
  • Services to respond to reviews and social engagements
  • Integrated with hundreds of technologies
  • Stop missing review opportunities
“By partnering with Widewail we've been able to streamline our process. Now, our on-site teams save the time previously spent monitoring and responding to reviews on multiple platforms, focusing their efforts on high-touch interactions, and making improvements based on feedback from review content. As a result, our residents are happier and our ratings have improved over time.”
Stephanie Robicheau
Senior Lifecycle Marketing Manager | BH
 

AI Topic Analysis

Reporting that gives a full view of customer experience. Go deeper with valuable business insights.

  • View sentiment at each stage of the customer journey
  • See the most talked about topics
  • Detailed team reporting tools
  • Review data by site, category, rating
The tools we used in the past were all about reporting review data, but Widewail allows us to act on that data.
Stephanie Robicheau
Senior Lifecycle Marketing Manager | BH Management
 

Trust Marketing Framework

Grow With Trust

Today, trust in your business is built peer-to-peer. Trust leaders harness the resident's voice as a tool for growth. The Trust Marketing Framework can help set your communities apart in 3 phases:

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Phase 1

Capture Reviews

Use automated technology to strategically ask for reviews from every resident at the perfect time. Increase the volume and quality of your online reviews. Project an authentic view of the resident experience online.

Phase 2

Distribute Online

Use AI topic analysis to understand what drives positive and negative sentiment in your communities. Respond to all reviews, good and bad. Compare locations or employees to identify areas for improvement.

Phase 3

Manage Engagement

Use AI topic analysis to understand what drives positive and negative sentiment in your communities. Respond to all reviews, good and bad. Compare locations or employees to identify areas for improvement.

Reputation Management Guides

Multifamily Benchmarks: What Review Topics Indicate Positive or Negative Resident Experiences

Download Now

Centralized for Success: A Guide to Performance-Based Reputation Management in Multifamily

Download Now

We’ll be here for you and your reputation.

Book a Meeting with Katie Ritter