To highlight the power of video, we're showcasing real-world of examples of video testimonials used on local businesses' Facebook pages, websites, and more.
*Originally posted on June 9th, 2023, and updated on September 27th, 2024.
Trust is everything to your potential clients. But how do you build trust with someone you haven’t come into direct contact with? Is that even possible? This is the problem that reputation managers and marketers are working to solve daily.
Establishing trust with your customers is essential to your business’s success, and one of the most effective ways to do so is through customer video testimonials.
Video testimonials have become an increasingly popular and effective way of showcasing customer satisfaction. 91% of consumers want more online video content from brands in 2023.
That said, collecting customer testimonial videos is only the first step. To fully leverage the power of video content, you need to get creative with a distribution plan to get the most out of your videos.
Whether this includes repurposing video testimonials as ads or social media content, collaborating with influencers or partners to share videos on their channels, or even hosting video contests/challenges to encourage customers to share their own experiences, the more engaged you are with your audience, the more impactful your marketing assets will be.
In this post, we'll highlight real-world examples of businesses that effectively employ user-generated testimonial videos to promote their brand and build trust among prospects. We'll also share some tips and best practices for creating and sharing video testimonials so they can reach their full potential.
To serve as inspiration and encourage you to turn to your customers for content, here are some creative ways to share Invite Video testimonials online.
How they use video:
ilFornino shares video testimonials and customer reviews directly to their website. heir ovens are designed for both residential and commercial use, catering to homeowners, restaurant owners, and pizzerias. The video library is a great way to show prospective buyers that their products are of high quality and can be trusted to meet the expectations of traditional and authentic pizza making.
Why it works:
As stated on their video testimonial landing page, ilFornino’s featured video testimonials show what people really think of their pizza ovens. These videos are a powerful way for ilFornino to build trust and drive sales, especially when many buyers are restaurant owners about to make a major investment. This type of social proof and additional reassurance is impactful and convincing to someone looking to make the right choice for their own business.
*Tip: Including video testimonials on your website's landing page is a proven way to increase conversions. Seeing real customers share their positive experiences builds trust and credibility, helping potential buyers feel more confident in their decisions. Highlighting satisfied customers in a visually engaging format can make a lasting impression and push visitors one step closer to making a purchase.
How they use video:
Carelon Health operates in areas such as primary care, behavioral health, palliative care, and care management. It works with healthcare providers, patients, and insurance companies to deliver coordinated care that enhances patient experiences and overall health. Their website features a video testimonial page where happy patients tell their stories and discuss the quality care Carelon provides them.
Why it works:
Finding primary or palliative care for yourself or a loved one is one of the more important decisions one faces in life and for many—it’s unfamiliar territory. Building trust with prospective patients is crucial for a business like Carelon.
Carelon’s use of video testimonials effectively showcases the exceptional care their team provides. These testimonials offer reassurance during the decision-making process, setting Carelon apart by showing real patients who are genuinely satisfied with their care. Seeing these experiences firsthand helps future clients feel confident they’re making the right choice.
How they use video:
In addition to regular advertisements and marketing promotions, Nyle Maxwell PreOwned SuperCenter features user-generated video content directly on their Facebook page. This encourages others to share their experiences and creates a sense of online community among buyers.
Why it works:
By incorporating authentic footage of satisfied customers into your social media strategy, you can showcase your commitment to customer service and build trust with potential buyers. Further, videos provide a more personal touch to your marketing strategy and create a more genuine and credible representation of your brand.
Nyle Maxwell’s use of social media not only boosts their online visibility but also strengthens their online reputation. Customers are more likely to be loyal to a brand that they trust, and featuring testimonials on social media helps to strengthen that trust and encourage repeat business.
*Tip: Having an on-site champion to facilitate the testimonial process is an effective strategy for collecting videos on the spot. For example, Nyle Maxwell’s Fausto Rojas records “interview style” videos with customers to get their feedback as soon as they make their purchases. This tactic makes customers feel heard and appreciated, makes their time on camera feel natural and conversational, and captures a moment of celebrating your products and services.
How they use video:
Via the testimonials page on their website, The Roof Resource showcases the voices of their satisfied customers. This demonstrates the quality of their work and the positive impact it’s had on real people's lives.
Why it works:
Including social proof on your website is essential for converting leads already in your marketing or sales funnel. Your website visitors are already aware of your business and are deciding whether or not to buy. By featuring positive feedback on your website, you can effectively showcase the quality of your products or services and build trust with potential buyers.
Further, video testimonials are engaging - they can increase the time spent on your page by 88%. The personal touch and sense of authenticity associated with video content resonates with prospects and helps establish credibility for your product/service. In today’s market, that’s a huge advantage that can help differentiate your brand from competitors.
*Tip: Leaving a video testimonial can feel unnatural or overwhelming for many customers. Make the process smoother and get better feedback by asking the right questions. If you encourage your customers to share specific aspects of their experience pertinent to your marketing efforts, you’ll ensure better feedback you can ultimately use.
How they use video:
Dog Gone Fun is a doggie daycare, groomer, trainer, boarder, you name it! The facility focuses on creating a fun, safe, and engaging environment for dogs, ensuring they are well cared for during the day or while their owners are away.
Dog Gone Fun utilizes a video testimonial page on its website, which features testimonials from customers with their dogs. These videos give the customer a chance to talk about their positive experiences while covering the wide range of services their business offers clients.
Why it works:
People love their pets, and there’s a lot of trust involved when it comes to leaving them under the care of others. Seeing happy dogs in a trusted environment reassures potential clients about the quality of care. Video testimonials help convey the facility’s atmosphere and services in a way that words alone can’t, making it easier for owners to trust the business with their beloved pets.
How they use video:
AbleNet features customer testimonial videos in a carousel on the homepage of their website for their product - QuickTalker Freestyle. They feature videos from countless Speech-Language Pathologists (SLPs) across multiple verticals.
Why it works:
Including testimonials from real users on your website humanizes your product/services. It lets customers envision what their own experience working with your business could be like (provides social proof) and demonstrates real results for the people you serve.
The homepage is a critical part of your website experience, often where you need to make your brand’s first impression. The goal of the homepage is ultimately to quickly convey what your business solves for and get users to click deeper into your site to continue learning. Social proof is a highly persuasive tool to establish credibility right off the bat and earn the trust that results in longer session times on your website.
*Tip: Use Campaigns to get the right type of feedback for your marketing objectives. Campaigns lets you be more intentional with your review requests. It makes it easy to target specific customer segments with unique prompts - making your interactions and review requests more customized and in context with each customer’s individual experience. In return, the feedback you get will be more detailed, personalized, and in line with your marketing goals.
How they use video:
Located on Star Lake in the Ossawinamakee chain of lakes, this secluded resort offers 13 lakefront cabins equipped with modern amenities. To promote positive vacation experiences, Pine Terrace Resort's website hosts a video testimonial page featuring families discussing their excellent stays. Through video, Pine Terrace Resort highlights the beauty of the lake and the quality of the cabins and accommodations while sharing happy accounts of past visitors.
Why it works:
Many families are lucky to get one vacation together each year, and families want to make sure their vacation is memorable for everyone. The video testimonial library provides real, relatable experiences from past guests, showcasing what Pine Terrace offers in a more engaging and authentic way.
Seeing other families enjoying the amenities, beautiful surroundings, and activities (everything from fishing and birding to biking and hiking) can give prospective visitors a genuine sense of what to expect, building trust and excitement. It allows potential guests to visualize their own vacation, increasing their confidence that the resort will meet their expectations for an enjoyable stay.
How they use video:
Here, Jake Sweeney Automotive uses Invite Video to raise awareness and promote their partnership with the Pet Support Program at Found House INH. They highlight their community involvement while gaining publicity for an organization they care about and back as a business.
Why it works:
While most of our examples demonstrate how you can use video testimonials to showcase the voice of your happy customers, Jake Sweeney Automotive shows how you can also use video to build your brand. By promoting their events, partnerships, and collaborations, they share their business values and demonstrate their commitment to their community.
How they use video:
Paellapans.com features customer video reviews under a testimonials section on their website. Here, visitors can see authentic feedback about their products directly from real customers.
Further, La Paella encourages customers and website visitors to share their “passion for paella.” Those who leave a video are rewarded with a 10% off coupon plus the chance to win a free paella pan and burner.
The message Paellapans.com customers receive after leaving a review:
Why it works:
Offering an incentive for a video review encourages customers to participate. It also shows customers how much you value their input. This approach to video review generation shows customers that you are fully invested in them having a positive experience with your business, which works to establish a sense of trust and build brand loyalty over time.
In the case of La Paella, the call to leave a review is not only about gathering feedback but also about building a sense of community among their customers. By encouraging customers to leave video reviews detailing their tips/memories surrounding paella, Paella Pans creates a space for customers to connect. This is a powerful way to build brand recognition while differentiating themselves from competitors.
*Tip: Widewail’s Incentives Engine seamlessly integrates custom offers into your video collection process. You can give away gift cards, discounts, vouchers - whatever makes the most sense for your business to help encourage more video testimonials. In the case of Paella Pans, that’s a 10% off coupon plus a raffle entry. With Incentives, you can encourage customers to engage with your product and leave valuable feedback.
How they use video:
Club Venetian has a testimonial page on their website where happy customers share their experiences renting the event space. The testimonials are filmed at Club Venetian allowing viewers to see the space while listening to authentic reviews of the space, food, and service.
Why it works:
Planning a wedding or a large work event is a daunting, and pricey, task. Having a video testimonial of previous customers who enjoyed the food, the space, and, most importantly, the value, can make all the difference when it comes to a potential customer choosing your business.
Clients not only want the space to be up to snuff, they also want to know that the food won’t disappoint, and that communication and service will leave everybody happy. If any one of these things raises a red flag for a potential customer, they will undoubtedly pack up and go elsewhere. These video testimonials are a great way to make customers feel at ease when making such a large purchase.
There’s no right or wrong way to incorporate video testimonials into your marketing strategy. Whether you feature your video testimonials online on your website or share a compilation of customer review videos via Instagram or TikTok, it’s about what makes sense for your business and your brand.
By posting testimonials directly to your website, any interested party that visits your website will have access to these excellent marketing tools. You’ll control the narrative and be able to show your business in the best light possible.
To learn more about video testimonials and the positive impact they can have on your marketing tactics, check out The Complete Guide to Video Testimonials and Reviews.
*Originally posted on June 9th, 2023, and updated on September 27th, 2024.
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