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10 Common Prospect Questions and How to Answer with GMB // Local Marketing Insider #010

7 min read | June 23, 2021
If setting up your GMB account and entering basic information is the “101 class,” answering these 10 prospect questions using the full scope of GMB tools is the “201 class.”
Jake Hughes Director of Marketing

[Case Study] 3 Ways to Boost Brand Social Media Reach with Employees // Local Marketing Insider #009

6 min read | June 9, 2021
3 ways local businesses can boost brand social media reach with employee advocates. Local Marketing Insider issue #009 by Widewail.
Jake Hughes Director of Marketing

Local Marketing Insider #008 // How to Analyze Your Competitor's Reputation in 6 Steps

7 min read | May 26, 2021
Learn the six data points you should collect to understand your competitor's online reputation and reputation strategy. Use this to determine how to beat competitors in local...
Jake Hughes Director of Marketing
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Local Marketing Insider #007 // Pinterest 2021 Trends Report

7 min read | May 11, 2021
Pinterest keywords capture the collective imagination and are littered with trending ideas. Learn how to use these unique ideas now to set your local marketing apart.
Jake Hughes Director of Marketing

Local Marketing Insider #006 // Social Proof = Conversion

5 min read | April 28, 2021
Landing pages, combined with social proof, will help your local business drive more conversions. Here are 5 stats to help back that up.
Jake Hughes Director of Marketing

Local Marketing Insider #005 // How People Decide What to Buy

9 min read | April 14, 2021
We explore the 6 behavioral biases (i.e. the 6 shortcuts shoppers use to make a buying decision easier, and how you can use them in your marketing).
Jake Hughes Director of Marketing

Local Marketing Insider #003 // Apple Maps Quietly Releases Native Ratings

3 min read | March 16, 2021
Apple Maps is quietly releasing a native ratings feature. Not yet available in the US, the feature was first introduced fall of 2020 and is currently live in select markets.
Jake Hughes Director of Marketing

Local Marketing Insider #002 // Cheap, or best?

11 min read | March 2, 2021
Think about what you would expect to find if you searched "cheap refrigerator" vs. "best affordable refrigerator". Both approaches will surface inexpensive options, but the...
Jake Hughes Director of Marketing

Local Marketing Insider #001 // 7 Review Benchmarks for 2021

8 min read | February 17, 2021
Welcome to the first issue of Local Marketing Insider, a newsletter by Widewail. Bite-sized, to-the-point, trend-driven local marketing stories and data analysis. For issue...
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.