Learn how a 1-star review can drive a higher intent to purchase (academic study). How identity, rivalry and belonging are strong motivators and how the message vs. messenger...
We end 2022 with the latest trust research and a few predictions for 2023. To summarize, distrust is now the default, according to the Edelman Trust Barometer.
Learn from Home Depot and master a multi-GBP strategy. Why? Rank higher in local search for distinct search categories unique to each department of your business.
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