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Starting a Business Podcast with No Experience and A Few Hundred Dollars // Local Marketing Insider #081

12 min read | October 3, 2024
This isn’t the playbook. It’s our playbook. It's a good starting framework.
Jake Hughes Director of Marketing

CEO Check-In: 3 Reputation Trends Going Into Q4

6 min read | August 28, 2024
Centralization, distrust, and free text analysis.
Jake Hughes Director of Marketing

Starting a Movement From Zero // Local Marketing Insider #079

7 min read | July 17, 2024
What street theater can teach marketers about marketing.
Jake Hughes Director of Marketing

75 Quick Online Reputation Management Tips

14 min read | April 24, 2024
75 online reputation tips: connect with customers, get more reviews and leave lasting impressions. Strategies learned by Widewail's experts after managing 1M+ reviews.
Jake Hughes Director of Marketing

How to Use Analogies to Make Complex Numbers Resonate // Local Marketing Insider #078

6 min read | April 17, 2024
What 4% and BMW can teach us about better writing.
Jake Hughes Director of Marketing

New Ways to Market Through "Trusted Messengers" // Local Marketing Insider #077

5 min read | March 20, 2024
What new non-employee thought leadership ads on Linkedin mean for marketers.
Jake Hughes Director of Marketing

How to Create Relevant Social Content with Your Data // Local Marketing Insider #076

5 min read | February 29, 2024
How to create relevant social content with your data using the news to source better ideas with less work.
Jake Hughes Director of Marketing

Trust Marketing Framework - Who Owns What? // Local Marketing Insider #075

6 min read | February 14, 2024
The Trust Marketing Framework is a detailed playbook multi-location businesses can use to build positivity surrounding their brand in an era where trust is built...
Jake Hughes Director of Marketing

Do This One Thing When Launching a Newsletter // Local Marketing Insider #074

6 min read | January 24, 2024
A brief guide to newsletter formatting with a tactic you can put to use right away.
Jake Hughes Director of Marketing

Local Marketing Insider #073 // A Low-Risk Way to Work Faster and Save with AI Image Tools

6 min read | January 12, 2024
The simple way Widewail uses AI in marketing imagery
Jake Hughes Director of Marketing

Widewail’s Data-Backed Content Marketing Strategy // Local Marketing Insider #072

7 min read | December 27, 2023
Good data provides instant credibility. It’s the ultimate marketing slingshot. Today’s LMI highlights the data-backed playbook we are employing at Widewail. Use it to guide...
Jake Hughes Director of Marketing

This Email Strategy Skillfully Combats Long Wait Times // Local Marketing Insider #071

4 min read | December 6, 2023
How one shoe company navigates 2 months from purchase to delivery.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.