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Featured

Going Steady // Local Marketing Insider #063

7 min read | July 19, 2023
Unique review strategies for businesses with long-term customer relationships.
Jake Hughes Director of Marketing
Listings Management

Product Launch: Take Control of Your Online Footprint with Listings Management

4 min read | July 11, 2023
Widewail is excited to announce our newest product: Listings Management. Use a central dashboard to maintain and monitor your business listings with ease.
Team Widewail Team Widewail
Featured

Uncover Hidden Insights from Customer Feedback with ChatGPT, Quickly & For Free // Local Marketing Insider #062

8 min read | June 28, 2023
A beginner's guide to extracting customer insights with ChatGPT from customer feedback like reviews, surveys, support emails, video testimonial transcripts & more. Learn how...
Jake Hughes Director of Marketing
Featured

6 VP-Level Reputation Metrics That Will Make Your QBRs Standout // Local Marketing Insider #061

5 min read | June 14, 2023
Reputation metrics are the lifeblood of running an effective strategy. The problem: merely looking at your ratings isn’t good enough.
Jake Hughes Director of Marketing
Featured

How Marketing “Groundedness” Increases Willingness to Buy // Local Marketing Insider #059

6 min read | May 17, 2023
The major idea: people seek groundedness in life and when they shop and are willing to pay more to find it - 60% more.
Jake Hughes Director of Marketing
Featured

Breaking Down the First Page of Google // Local Marketing Insider #058

8 min read | May 3, 2023
Why your listing site dollars are working against you, and why the Map Pack is a local business greenfield.
Jake Hughes Director of Marketing
Featured

De-Risking Your Reputation Strategy // Local Marketing Insider #057

8 min read | April 19, 2023
The rules you need to know for a risk-free reputation.
Jake Hughes Director of Marketing
Featured

The State of Play // Local Marketing Insider #056

16 min read | April 5, 2023
2023 Reviews Trends to Help You Make Smarter Reputation Management Decisions
Jake Hughes Director of Marketing
Featured

When Negative Reviews Are a Good Thing // Local Marketing Insider #055

5 min read | March 22, 2023
Learn how a 1-star review can drive a higher intent to purchase (academic study). How identity, rivalry and belonging are strong motivators and how the message vs. messenger...
Jake Hughes Director of Marketing
Featured

Local Marketing Insider #054 // 13 Incredibly Useful Websites (All Free)

8 min read | March 7, 2023
13 incredibly useful web tools (all free).
Jake Hughes Director of Marketing
Featured

Local Marketing Insider LIVE Video Channel // Local Marketing Insider #052

16 min read | February 8, 2023
Video channel release and seven videos worth watching.
Jake Hughes Director of Marketing
Featured

Apple Business Connect // Local Marketing Insider #051

5 min read | January 24, 2023
Last week Apple launched its refreshed local business profile tool, Apple Business Connect. Learn what's new and what's not.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.