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Featured

Free Advertising: Can Online Reviews Really Boost Sales?

8 min read | August 24, 2021
Think of online reviews as the first domino to fall in the series of events from awareness to conversion. The more positive online reviews you generate, the lower your cost...
Jake Hughes Director of Marketing

Local Marketing Insider #014 // How to Mine Reviews for Untapped Marketing Insights

7 min read | August 18, 2021
Discover your next great marketing insight from the language used by your customers. Pull phrases and insights from customer feedback sources.
Jake Hughes Director of Marketing
Reputation Management

What The Imitation Game Can Teach Us About Authentic Google Review Responses

5 min read | August 15, 2021
Your customers will always know when they’re being written to by a bot. Only one computer has passed The Turing Test. Ever.
Keaton Smith Content Marketing Specialist
Video

Widewail's Approach to Customer Service

3 min read | August 13, 2021
Widewail CEO, Matt Murray, explains how Widewail thinks about growth and maintaining great client relationships.
Matt Murray Founder & CEO
News

REPUTATION MANAGEMENT SOLUTION WIDEWAIL ANNOUNCES PARTNERSHIP WITH SEVENROOMS

4 min read | August 11, 2021
Integration enables hospitality operators to seamlessly connect guest data and review insights.
Jake Hughes Director of Marketing
Reputation Management

How Companies Turn Negative Online Reviews into Positive Experiences

7 min read | August 6, 2021
Learn core techniques that will help your single or multi-location local business manage negative reviews so they help, rather than hurt.
Jake Hughes Director of Marketing

Local Marketing Insider #013 // The Peak-End Rule

4 min read | August 3, 2021
Backed by behavioral science research, it turns out we don't remember experiences as a sum of all moments. We remember the emotional peak and the end. Learn this concept to...
Jake Hughes Director of Marketing
Video

How Reviews Impact Local SEO

5 min read | July 23, 2021
Watch Widewail CEO Matt Murray explain in detail how reviews and reputation management impact local SEO rankings for local businesses in 2021.
Matt Murray Founder & CEO

Local Marketing Insider #012 // Web Tools We Love

8 min read | July 21, 2021
14 free web tools local marketers can use to market better in 2021.
Jake Hughes Director of Marketing
Featured

Widewail Turns 3, Announces $1.5M Seed Funding

4 min read | July 14, 2021
Widewail turns 3, announces $1.5M in seed funding to help build trust between more local businesses and the communities they serve.
Matt Murray Founder & CEO

Local Marketing Insider #011 // Modeling Reputation ROI

4 min read | July 7, 2021
Use Widewail's new modeling tool to see the impact a review generation strategy could have on your business, built with your specific reputation metrics.
Jake Hughes Director of Marketing
Reputation Management

Power Your Inbound Marketing Strategy with Review Management

9 min read | July 1, 2021
Learn how to take your inbound marketing strategy to the next level by adding a review generation and review response strategy into the mix.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.