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Local Marketing Insider #005 // How People Decide What to Buy

9 min read | April 14, 2021
We explore the 6 behavioral biases (i.e. the 6 shortcuts shoppers use to make a buying decision easier, and how you can use them in your marketing).
Jake Hughes Director of Marketing

Local Marketing Insider #003 // Apple Maps Quietly Releases Native Ratings

3 min read | March 16, 2021
Apple Maps is quietly releasing a native ratings feature. Not yet available in the US, the feature was first introduced fall of 2020 and is currently live in select markets.
Jake Hughes Director of Marketing

How to Nest Department Listings on Google My Business

7 min read | March 3, 2021
In this article, we will discuss which nesting options your business qualifies for, how to create additional pages and the benefits of doing so.
Jane Garfinkel Product Manager

Local Marketing Insider #002 // Cheap, or best?

11 min read | March 2, 2021
Think about what you would expect to find if you searched "cheap refrigerator" vs. "best affordable refrigerator". Both approaches will surface inexpensive options, but the...
Jake Hughes Director of Marketing

Local Marketing Insider #001 // 7 Review Benchmarks for 2021

8 min read | February 17, 2021
Welcome to the first issue of Local Marketing Insider, a newsletter by Widewail. Bite-sized, to-the-point, trend-driven local marketing stories and data analysis. For issue...
Jake Hughes Director of Marketing

WIDEWAIL JOINS CDK GLOBAL PARTNER PROGRAM

5 min read | February 16, 2021
PRESS RELEASE: WIDEWAIL JOINS CDK GLOBAL PARTNER PROGRAM
Jake Hughes Director of Marketing

Lexus Dealership Increases Review Volume by 185% in First 90 Days with Invite

2 min read | February 10, 2021
A Lexus dealer near Baltimore improves review volume by 185% and reduces negative review percentage by 75% after only 90 days.
Dave Pye Director of Search

SMS Marketing vs. Email Marketing: When to Use Which?

12 min read | February 10, 2021
Neither SMS marketing nor email marketing is better, they just are best used in different situations. We cover everything you need to know to best use both.
Emily Keenan Content Marketing Specialist

Why Frequency of Reviews is More Important than Volume

11 min read | February 4, 2021
Having a huge lifetime review total is important, but in 2023 real review generation success is measured by review frequency. Learn more about why review recency should be at...
Emily Keenan Content Marketing Specialist

Lexus Dealer Case Study: 403% Increase in Google Reviews after First 60 Days

2 min read | February 1, 2021
Learn how a group of Lexus stores increased review volume by 403% in only 60 days, and reduced negative reviews by 82% using our Invite and Engage solutions.
Dave Pye Director of Search

Direct Bookings vs. OTAs: How Reviews Benefit Hotels and Brands

9 min read | January 26, 2021
Hospitality veteran Justin Essner explores how hotel brands can use review content to help drive customers to book directly rather than from online travel agencies...
Justin Essner Account Executive

Hair Salon Case Study: Increase in Google Reviews by 573% in First 60 Days

1 min read | January 11, 2021
Learn how a local hair salon increased customer review volume by 573% in only 60 days using Widewail's Invite review generation.
Dave Pye Director of Search

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.