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WIDEWAIL JOINS THE HUBSPOT APP MARKETPLACE

3 min read | May 4, 2021
Widewail announced today that it is now listed as a reputation management resource and application in the HubSpot App Marketplace, an ecosystem of valuable third-party...
Jake Hughes Director of Marketing

Local Marketing Insider #006 // Social Proof = Conversion

5 min read | April 28, 2021
Landing pages, combined with social proof, will help your local business drive more conversions. Here are 5 stats to help back that up.
Jake Hughes Director of Marketing

How to Boost Your Local Ranking with Reputation Management

12 min read | April 20, 2021
Ever wondered how to get your business on the first page of Google search results? It starts with an effective online reputation and review management strategy. Learn how a...
Jake Hughes Director of Marketing

Why Should Small Businesses Invest in Reputation Management?

7 min read | April 15, 2021
Your company's online reputation is in the driver's seat for attracting new customers. Online reputation management services can help you stay in control of both.
Jake Hughes Director of Marketing

Local Marketing Insider #005 // How People Decide What to Buy

9 min read | April 14, 2021
We explore the 6 behavioral biases (i.e. the 6 shortcuts shoppers use to make a buying decision easier, and how you can use them in your marketing).
Jake Hughes Director of Marketing

Local Marketing Insider #003 // Apple Maps Quietly Releases Native Ratings

3 min read | March 16, 2021
Apple Maps is quietly releasing a native ratings feature. Not yet available in the US, the feature was first introduced fall of 2020 and is currently live in select markets.
Jake Hughes Director of Marketing

How to Nest Department Listings on Google My Business

7 min read | March 3, 2021
In this article, we will discuss which nesting options your business qualifies for, how to create additional pages and the benefits of doing so.
Jane Garfinkel Product Manager

Local Marketing Insider #002 // Cheap, or best?

11 min read | March 2, 2021
Think about what you would expect to find if you searched "cheap refrigerator" vs. "best affordable refrigerator". Both approaches will surface inexpensive options, but the...
Jake Hughes Director of Marketing

Local Marketing Insider #001 // 7 Review Benchmarks for 2021

8 min read | February 17, 2021
Welcome to the first issue of Local Marketing Insider, a newsletter by Widewail. Bite-sized, to-the-point, trend-driven local marketing stories and data analysis. For issue...
Jake Hughes Director of Marketing

WIDEWAIL JOINS CDK GLOBAL PARTNER PROGRAM

5 min read | February 16, 2021
PRESS RELEASE: WIDEWAIL JOINS CDK GLOBAL PARTNER PROGRAM
Jake Hughes Director of Marketing

Lexus Dealership Increases Review Volume by 185% in First 90 Days with Invite

2 min read | February 10, 2021
A Lexus dealer near Baltimore improves review volume by 185% and reduces negative review percentage by 75% after only 90 days.
Dave Pye Director of Search

SMS Marketing vs. Email Marketing: When to Use Which?

12 min read | February 10, 2021
Neither SMS marketing nor email marketing is better, they just are best used in different situations. We cover everything you need to know to best use both.
Emily Keenan Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.