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Featured

How to Avoid 6 Common Review Response Mistakes

7 min read | September 8, 2021

A great review response benefits from some guardrails - so I’ve put together 6 review response mistakes to avoid to get you started. Learn how to respond to even the most...

Colleen Bierschenk Review Response Specialist

Featured

Review Gating: Why You'll Regret Incentivizing Customer Reviews

6 min read | August 31, 2021

Incentivizing online customer reviews, also known as review gating, violates the TOS for most platforms. It's also completely unnecessary.

Jake Hughes Director of Marketing

Reputation Management

This One Important Factor Drives Both Customer Satisfaction AND Dissatisfaction

5 min read | August 30, 2021

After examining 10,000 customer reviews we've discovered a curious pattern: a singular concept drives both satisfaction AND dissatisfaction simultaneously.

Keaton Smith Content Marketing Specialist

Featured

Free Advertising: Can Online Reviews Really Boost Sales?

8 min read | August 24, 2021

Think of online reviews as the first domino to fall in the series of events from awareness to conversion. The more positive online reviews you generate, the lower your cost...

Jake Hughes Director of Marketing

Local Marketing Insider #014 // How to Mine Reviews for Untapped Marketing Insights

7 min read | August 18, 2021

Discover your next great marketing insight from the language used by your customers. Pull phrases and insights from customer feedback sources.

Jake Hughes Director of Marketing

Reputation Management

What The Imitation Game Can Teach Us About Authentic Google Review Responses

5 min read | August 15, 2021

Your customers will always know when they’re being written to by a bot. Only one computer has passed The Turing Test. Ever.

Keaton Smith Content Marketing Specialist

Video

Widewail's Approach to Customer Service

3 min read | August 13, 2021

Widewail CEO, Matt Murray, explains how Widewail thinks about growth and maintaining great client relationships.

Matt Murray Founder & CEO

News

REPUTATION MANAGEMENT SOLUTION WIDEWAIL ANNOUNCES PARTNERSHIP WITH SEVENROOMS

4 min read | August 11, 2021

Integration enables hospitality operators to seamlessly connect guest data and review insights.

Jake Hughes Director of Marketing

Reputation Management

How Companies Turn Negative Online Reviews into Positive Experiences

7 min read | August 6, 2021

Learn core techniques that will help your single or multi-location local business manage negative reviews so they help, rather than hurt.

Jake Hughes Director of Marketing

Local Marketing Insider #013 // The Peak-End Rule

4 min read | August 3, 2021

Backed by behavioral science research, it turns out we don't remember experiences as a sum of all moments. We remember the emotional peak and the end. Learn this concept to...

Jake Hughes Director of Marketing

Video