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Full Google Business Profile Setup May Now Take Up to 21 Days

3 min read | January 14, 2022
Google has added an additional waiting period when new users are added to a Google Business Profile. Learn about potential related delays involved in setup.
Dave Pye Director of Search

Local Marketing Insider #24 // Debunking GMB's Finer Points

5 min read | January 4, 2022
Recently I've been reviewing GMB's as part of our free GMB audit program we offer with Widewail Academy. This week for LMI I'm going to look at three optimization...
Jake Hughes Director of Marketing

What is A2P 10DLC?

10 min read | January 4, 2022
“Application-to-person 10-digit long codes” should turn consumers toward your business, while you spend less.
Jake Hughes Director of Marketing

Local Marketing Insider #023 // Our 6 Favorite Marketing Tactics from 2021

8 min read | December 22, 2021
In the final Local Marketing Insider of 2021, we look back on 6 strategies that stood out amongst the crowd.
Jake Hughes Director of Marketing
SEO

Google’s November 2021 Local Search Update: What Changed?

4 min read | December 21, 2021
Google's November 2021 Local Search Update: What changes were made to the way in which Google ranks local businesses? Here's everything you need to know.
Dave Pye Director of Search

How I Use Descript to Edit Customer Testimonial Videos

7 min read | December 20, 2021
Descript is a simple tool to automatically transcribe and edit your videos. Here's how I use it to turn video testimonials from customers into shareable content.
Jake Hughes Director of Marketing

3 Ways Video Marketing Can Increase Your Landing Page Conversions

6 min read | December 9, 2021
How do you create that perfect impression that's both engaging and enticing enough for consumers to move through the funnel? Copy and images are important, yes, but recently,...
Jake Hughes Director of Marketing

Local Marketing Insider #022 // What is Trust Marketing?

7 min read | December 8, 2021
A Trust Marketing strategy is to capture and distribute customer feedback to positively shape the broader message around your company through the words of your customers....
Jake Hughes Director of Marketing

Introducing Invite Video: Five Favorite Features

6 min read | December 1, 2021
Invite Video for collecting customer video reviews is packed with features that will turn your CRM into a visual testimonial generating machine.
Jake Hughes Director of Marketing

15 Places to Share Customer Testimonial Videos

17 min read | November 24, 2021
Discover 15 impactful places to share customer testimonial videos to boost your brand visibility and credibility. Learn how to leverage video reviews in your marketing...
Emily Keenan Content Marketing Specialist

Local Marketing Insider #021 // The Brand Mosaic

4 min read | November 22, 2021
At Widewail, we believe in the power of the Brand Mosaic. When we think about the journey of your next customer on the way to purchase, is their experience generally positive...
Jake Hughes Director of Marketing

Local Marketing Insider #020 // Why is social proof so persuasive?

7 min read | November 9, 2021
In Local Marketing Insider #020, part three of our four-part series on trust, we cover the three reasons social proof is so persuasive.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.