Trust Marketing definition: the process of capturing and distributing customer feedback to shape the broader message around your company through customers' words.
Your customers are fantastic brand advocates. A brand message communicated via past customers is roughly 3x as trusted as the same message communicated via advertising. What...
If your business’ GBP (formerly known as Google My Business) is due for a Google Business Profile optimization check-up, here are some key do’s and don’ts.
Widewail recently launched a great new tool, giving local marketers an easy way to assess their Google Business Profile performance. This week, take a look behind the scenes...
Google Reviews: Learn how Google selects which reviews are actually the most relevant to your business's local search results and Google Business Profile.
To build trust in a new idea you must find a better-understood reference point, find the selfish benefit, and find surprising advocates. Use these three building blocks to...
With 90 percent of customers looking to reviews to build trust, Widewail demonstrates how dealers can mold perception using highly targeted customer reviews and video...
Review and video testimonial generation have never been one-size-fits-all. Now, Incentives Engine and Campaigns maximize efficiency for a wider variety of business needs and...
The most clearly differentiated brands have a wedge. A singular idea that sets the brand apart in the mind of the customer. This week we have 12 examples to get you thinking.
Video testimonials establish trust between your business and its customers, but sometimes your customers can be a little camera-shy. Here are our top 3 suggestions on how you...
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