To build trust in a new idea you must find a better-understood reference point, find the selfish benefit, and find surprising advocates. Use these three building blocks to...
With 90 percent of customers looking to reviews to build trust, Widewail demonstrates how dealers can mold perception using highly targeted customer reviews and video...
Review and video testimonial generation have never been one-size-fits-all. Now, Incentives Engine and Campaigns maximize efficiency for a wider variety of business needs and...
The most clearly differentiated brands have a wedge. A singular idea that sets the brand apart in the mind of the customer. This week we have 12 examples to get you thinking.
Video testimonials establish trust between your business and its customers, but sometimes your customers can be a little camera-shy. Here are our top 3 suggestions on how you...
Change how you look at your marketing ecosystem to uncover missed opportunities. With a marketing synergy map you can visualize all of your cross-channel marketing...
With the introduction of the Google Business Profile rebrand (formerly Google My Business), local businesses can now engage with customer reviews directly within search,...
According to the self-reference effect, relatable content helps potential buyers identify their needs within your product and makes your marketing more persuasive and...
Where is your Google Business Profile (GBP) traffic? How do you see how many searchers see your Google Business page, go to your site, and convert? Well, the technology...
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