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Featured

Local Marketing Insider #039 // 6 Video Review Event Examples

7 min read | August 2, 2022
Six video review event examples for property management, hospitality, entertainment, healthcare and politics.
Jake Hughes Director of Marketing
Video Testimonials

3 Examples of Best Use Cases for Invite Video That Make Testimonial Collection Look Easy

8 min read | July 25, 2022
How companies in different industries are collecting user-generated video testimonials and what they are doing to put them to work in their marketing.
Keaton Smith Content Marketing Specialist
Featured

Do you need to dress to impress? // Local Marketing Insider #038

7 min read | July 19, 2022
Today's issue is about the psychological principle of costly signals. How costliness carries meaning when attracting new partners/clients/customers, and how there are in fact...
Jake Hughes Director of Marketing
Video Testimonials

51 Quick Video Testimonial Tips

11 min read | July 11, 2022
Bite-sized tips on how to collect the best user-generated content for video testimonials and use them in marketing assets.
Keaton Smith Content Marketing Specialist
Featured

Local Marketing Insider #037 // Useless and yet indispensible

7 min read | July 6, 2022
Reviews are a fickle bunch. The better you know their bias the better you can use them to help your business.
Jake Hughes Director of Marketing
Reputation Management

How to Launch Your Reputation Management Strategy and Set Up Your Multi-Location GBPs

13 min read | June 27, 2022
Large groups with multiple Google Business Profiles should know their business’s reputation is more than the reputation of any individual location.
Jake Hughes Director of Marketing

Let's talk about incentivizing reviews // Local Marketing Insider #036

6 min read | June 21, 2022
Incentivizing reviews works. Studies have shown that when businesses incentivize reviews they will receive more, the language in the reviews will be more positive, and...
Jake Hughes Director of Marketing
Video Testimonials

To build your business a winning video program, start by rethinking your definition of a good video

12 min read | June 17, 2022
This is a guide to customer testimonial videos: how to get more, what to do with bad videos, and what you can do in-store - made easier with Invite Video.
Keaton Smith Content Marketing Specialist
Reputation Management

How Connecting with Consumer Preferences Links to Reputation Management and Trust Marketing

7 min read | June 13, 2022
Insights from Google's 2022 Retail Marketing Guide
Jake Hughes Director of Marketing

How to run a video review collection “event” that actually works // Local Marketing Insider #035

8 min read | June 8, 2022
How to generate lots of new customer video testimonial content with an event. Our event with Hula generated 39 in 2 hours.
Jake Hughes Director of Marketing
News

Widewail Wins AWA Award in Reputation Management

2 min read | June 1, 2022
In March 2022, the AWA awards ceremony in Las Vegas recognized Widewail with an Automotive Reputation Management Vendor award.
Keaton Smith Content Marketing Specialist
Review Generation

8 Types of Online Customer Review Fraud - And What You Can Do About These Scams

16 min read | May 26, 2022
These fake review and scam examples will help consumers spot dishonest practices and assist businesses in determining which review strategies to avoid.
Dave Pye Director of Search

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.