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How to Kickstart Word-of-Mouth Marketing: A Tactical Guide // Local Marketing Insider #046

11 min read | November 8, 2022
How to kickstart word-of-mouth marketing in 3 steps.
Jake Hughes Director of Marketing

AI Review Response Tools - Friend or Foe? // Local Marketing Insider #045

9 min read | October 26, 2022
AI review response writing tools: best as writing assistants, not writer replacements.
Jake Hughes Director of Marketing

12 Online Reputation Management Strategies

19 min read | October 24, 2022
Reputation management strategy recommendations to get more Google reviews, increase volume, improve your visibility online and master the fundamentals.
Keaton Smith Content Marketing Specialist

The Future of Local Search: Convenient, Visual // Local Marketing Insider #044

7 min read | October 11, 2022
With the introduction of /multisearch near me/ search functionality by Google, the complete toolset of visual search is now available to local businesses. Visual search is...
Jake Hughes Director of Marketing

Customer Review Response Guide - The Update

8 min read | October 7, 2022
Our popular Review Response Guide has undergone a dramatic update, increasing its value to your business's Google and Facebook review response strategies.
Dave Pye Director of Search

Write Like Apple // Local Marketing Insider #043

8 min read | September 27, 2022
Surprisingly, it’s easy. Copywriting examples from iPhone 14 launch.
Jake Hughes Director of Marketing

New “Nearby” Feature on TikTok Could Make Local Businesses More Discoverable by Gen Z Audience

7 min read | September 19, 2022
With new features like a Nearby feed in the works, TikTok looks to be a promising channel for local businesses to market to Gen Z users.
Keaton Smith Content Marketing Specialist

Discovering New "Reviewable Events" // Local Marketing Insider #042

8 min read | September 13, 2022
Think beyond the transaction to access 70% more review opportunities
Jake Hughes Director of Marketing

How TikTok is the Newest Local Search Engine // Local Marketing Insider #041

8 min read | August 30, 2022
How TikTok is the newest local search engine. It's entirely visual, and quite possibly better than Google.
Jake Hughes Director of Marketing

When to Request Reviews (and Videos): The Ultimate Guide to Review Request Timing, by Industry

12 min read | August 29, 2022
Invite can be configured to send review requests based on different triggers. The optimal timing for a review request depends on industry-specific scenarios.
Jake Hughes Director of Marketing

How to Maintain HIPAA Compliance When Responding to Patient Reviews

6 min read | August 22, 2022
Review response is critical for online reputation management but health care providers must be careful. Widewail follows these rules to remain HIPAA compliant.
Emily Keenan Content Marketing Specialist

Peer-to-peer digital connection has changed local marketing. Avoid being left behind // Local Marketing Insider #040

5 min read | August 17, 2022
Customers are looking for your business through digital channels. Will you show up? We look at local marketing over the past 20 years and how the evolution from analog-first...
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.