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Review-led Talent Acquisition & Employer Branding - Part 1: How Glassdoor Reviews Build Trust for Job Seekers

8 min read | December 5, 2022
We’ve put together a series of solutions to help you capitalize on the power of the employee voice and define your recruitment marketing tactics.
Emily Keenan Content Marketing Specialist

No Sweat: How to Handle a Google Reviews PR Micro Disaster // Local Marketing Insider #047

9 min read | November 29, 2022
Review spam event? Do these 4 things in the first 72 hours.
Jake Hughes Director of Marketing

What Is Local Business Listing Management and Why Is It Important?

8 min read | November 22, 2022
Learn about business listings management and why it's critical for helping to boost local SEO and CTR with our intro to listings sites & directories.
Dave Pye Director of Search

How to Remove Bad Reviews: Our Best Google-Approved Practices

14 min read | November 16, 2022
There's no guaranteed way to delete bad reviews, but with a solid response strategy you may convince the customer to update their initial feedback in your favor.
Emily Keenan Content Marketing Specialist

How to Kickstart Word-of-Mouth Marketing: A Tactical Guide // Local Marketing Insider #046

11 min read | November 8, 2022
How to kickstart word-of-mouth marketing in 3 steps.
Jake Hughes Director of Marketing

AI Review Response Tools - Friend or Foe? // Local Marketing Insider #045

9 min read | October 26, 2022
AI review response writing tools: best as writing assistants, not writer replacements.
Jake Hughes Director of Marketing

12 Online Reputation Management Strategies

19 min read | October 24, 2022
Reputation management strategy recommendations to get more Google reviews, increase volume, improve your visibility online and master the fundamentals.
Keaton Smith Content Marketing Specialist

The Future of Local Search: Convenient, Visual // Local Marketing Insider #044

7 min read | October 11, 2022
With the introduction of /multisearch near me/ search functionality by Google, the complete toolset of visual search is now available to local businesses. Visual search is...
Jake Hughes Director of Marketing

Customer Review Response Guide - The Update

8 min read | October 7, 2022
Our popular Review Response Guide has undergone a dramatic update, increasing its value to your business's Google and Facebook review response strategies.
Dave Pye Director of Search

Write Like Apple // Local Marketing Insider #043

8 min read | September 27, 2022
Surprisingly, it’s easy. Copywriting examples from iPhone 14 launch.
Jake Hughes Director of Marketing

New “Nearby” Feature on TikTok Could Make Local Businesses More Discoverable by Gen Z Audience

7 min read | September 19, 2022
With new features like a Nearby feed in the works, TikTok looks to be a promising channel for local businesses to market to Gen Z users.
Keaton Smith Content Marketing Specialist

Discovering New "Reviewable Events" // Local Marketing Insider #042

8 min read | September 13, 2022
Think beyond the transaction to access 70% more review opportunities
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.