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Featured

Going Steady // Local Marketing Insider #063

7 min read | July 19, 2023
Unique review strategies for businesses with long-term customer relationships.
Jake Hughes Director of Marketing
Listings Management

Product Launch: Take Control of Your Online Footprint with Listings Management

4 min read | July 11, 2023
Widewail is excited to announce our newest product: Listings Management. Use a central dashboard to maintain and monitor your business listings with ease.
Team Widewail Team Widewail
Review Generation

8 Reputation Terms You Need to Know to Boost Trust in Your Business

9 min read | July 6, 2023
This comprehensive glossary will help you plan and implement a winning reputation strategy.
Heather Zambarano Review Response Specialist
Featured

Uncover Hidden Insights from Customer Feedback with ChatGPT, Quickly & For Free // Local Marketing Insider #062

8 min read | June 28, 2023
A beginner's guide to extracting customer insights with ChatGPT from customer feedback like reviews, surveys, support emails, video testimonial transcripts & more. Learn how...
Jake Hughes Director of Marketing
Review Generation

How to Build Your Online Reputation for Lease-ups

10 min read | June 23, 2023
With these five tips, learn how to market and manage the online reputation of a new multifamily lease-up property.
Emily Keenan Content Marketing Specialist
Featured

6 VP-Level Reputation Metrics That Will Make Your QBRs Standout // Local Marketing Insider #061

5 min read | June 14, 2023
Reputation metrics are the lifeblood of running an effective strategy. The problem: merely looking at your ratings isn’t good enough.
Jake Hughes Director of Marketing

4 Reasons Why Business Listings Benefit Local SEO // Local Marketing Insider #060

5 min read | May 31, 2023
Backlinks, citations, NAP alignment and more.
Jake Hughes Director of Marketing
Featured

How Marketing “Groundedness” Increases Willingness to Buy // Local Marketing Insider #059

6 min read | May 17, 2023
The major idea: people seek groundedness in life and when they shop and are willing to pay more to find it - 60% more.
Jake Hughes Director of Marketing
Review Generation

Widewail Campaigns: How They Work and 4 Use Cases

12 min read | May 15, 2023
To get reviews that align with your business's marketing objectives, try using Widewail's Campaigns. Here's how Campaigns can work for your business.
Keaton Smith Content Marketing Specialist
Review Response

Is AI/ChatGPT Capable of Customer Review Response?

9 min read | May 10, 2023
Can the latest AI developments respond to reviews for your business? Here are some benefits, Google guidelines and limitations of AI for review management.
Emily Keenan Content Marketing Specialist
Featured

Breaking Down the First Page of Google // Local Marketing Insider #058

8 min read | May 3, 2023
Why your listing site dollars are working against you, and why the Map Pack is a local business greenfield.
Jake Hughes Director of Marketing
Video Testimonials

How to Add Video to Your Google Business Profile to Attract Customers

7 min read | April 28, 2023
Add videos to your Google Business Profile in just a few steps. Create eye-catching profiles for searchers and build trust with the right types of videos.
Keaton Smith Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.