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Posts by Jane Garfinkel

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About the Author

I’m a New Jersey native who joined the Widewail team during my brief stint in Burlington. Now living in Jersey City, I currently serve as the Response Team Lead and Content Specialist. My background is in writing and my work has been published by Thrillist, Reductress, McSweeneys, The Rumpus, and more. I occasionally update my own blog No Meat, Some Potatoes, and in my free time I hang out with my dog Jake.
Review Generation

Your Customers Want You to Text Them. Really.

6 min read | December 3, 2020
Only 20% of businesses use text to communicate with their customers, and yet 69% of customers would prefer to communicate with businesses via text. Learn more about why and...
Jane Garfinkel Product Manager
Reputation Management

Automotive Customer Service Trends in the Age of Coronavirus

4 min read | July 13, 2020
Since March, Forty-six percent of consumers are spending an additional four hours a day on their phones and localized, auto-industry-specific searches are up 22% in the last...
Jane Garfinkel Product Manager
Reputation Management

No Response Is a Response: The Hard Truth About Ignoring Your Customers

4 min read | June 19, 2020
71% of people who read online reviews say they are more likely to patronize a business that responds. Responding could be the competitive advantage you need to win more...
Jane Garfinkel Product Manager

Google My Business During COVID-19: What's Changed

6 min read | March 31, 2020
Google now is making ‘Google Posts’ available through the API for chain businesses and making attributes such as “Delivery Available” more prominent in the near future.
Jane Garfinkel Product Manager
Reputation Management

Widewail vs. Reputation.com: Review Management

5 min read | March 13, 2020
Widewail vs. Reputation.com, how do the two services compare?
Jane Garfinkel Product Manager

Yext Review Response Features | Yext vs. Widewail

5 min read | February 10, 2020
How do Widewail and Yext compare? In short, Yext is a software platform, Widewail is a managed service. Read for a full comparison of the two businesses’ product offerings.
Jane Garfinkel Product Manager
Local Marketing

Not Recommended Yelp Reviews - How Yelp Filters Reviews

4 min read | January 30, 2020
Yelp filters reviews for a number of reasons, meaning that some of your positive reviews could end up on a separate page. In this blog post we discuss Yelp's Not Currently...
Jane Garfinkel Product Manager

Negative Reviews? 5 Things Not To Do

4 min read | November 22, 2019
A negative review can evoke disappointment, frustration, and even outrage. Before responding, learn the five things you should never do when dealing with an unhappy customer.
Jane Garfinkel Product Manager

How to Remove Fake Google Reviews

6 min read | October 21, 2019
Fake reviews can damage your rating and your reputation. The next time you receive a fake review on Google, follow these steps to address it and potentially get it removed.
Jane Garfinkel Product Manager

5 Reasons Why Employee Engagement Matters

4 min read | October 18, 2019
Currently, the engagement rate of U.S. employees is only 34%. In this article, we discuss five reasons why businesses should work to change this statistic.
Jane Garfinkel Product Manager

8 Surprisingly Effective Online Reputation Management Tips

5 min read | October 3, 2019
Have you lived through an online brand reputation crisis at your business? If so, you know how important it is to be prepared. Take a look at Widewail's guide to online...
Jane Garfinkel Product Manager

Why Local Businesses Need Social Engagement

6 min read | September 17, 2019
Interacting with your customers online does more than provide stellar service. Read our ten reasons why you should care about social engagement.
Jane Garfinkel Product Manager

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.