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Posts by Jake Hughes

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About the Author

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!
Video Testimonials

Introducing Invite Video: Five Favorite Features

6 min read | December 1, 2021
Invite Video for collecting customer video reviews is packed with features that will turn your CRM into a visual testimonial generating machine.
Jake Hughes Director of Marketing
Featured

Local Marketing Insider #021 // The Brand Mosaic

4 min read | November 22, 2021
At Widewail, we believe in the power of the Brand Mosaic. When we think about the journey of your next customer on the way to purchase, is their experience generally positive...
Jake Hughes Director of Marketing
Featured

Local Marketing Insider #020 // Why is social proof so persuasive?

7 min read | November 9, 2021
In Local Marketing Insider #020, part three of our four-part series on trust, we cover the three reasons social proof is so persuasive.
Jake Hughes Director of Marketing
News

PRESS RELEASE: Widewail Announces Integration with The Campaign Registry

3 min read | November 2, 2021
Integration will advance consumer messaging protection. A2C 10DLC registration = fewer blocked messages for Widewail Clients.
Jake Hughes Director of Marketing

Local Marketing Insider #019 // What is Distributed Trust?

4 min read | October 26, 2021
In Local Marketing Insider issue #019 we introduce the academic concept of "distributed trust" and what it means for your marketing.
Jake Hughes Director of Marketing

Local Marketing Insider #018 // What is trust in the digital age?

4 min read | October 12, 2021
Part one of our four-part series on trust. How should we define trust? Is trust different now with technology?
Jake Hughes Director of Marketing
Featured

Local Marketing Insider #017 // How to Write Unignorable Social Posts

4 min read | September 29, 2021
Capture the attention of your target audience with actionable content. Help your reader solve a problem or gain a competitive advantage. Learn the three-part formula to...
Jake Hughes Director of Marketing
Reputation Management

Faced with Staff Shortages & High Turnover Rates, How Can Hospitality Groups Also Effectively Manage Review Responses?

7 min read | September 21, 2021
3 reasons hospitality operators can rely upon a review response management vendor to handle review responses effectively given current industry challenges.
Jake Hughes Director of Marketing

Local Marketing Insider #016 // Review Benchmarks Revisited

5 min read | September 15, 2021
Widewail's review benchmarks revisited for 2021. We explore developments in average review volume, ratings and more.
Jake Hughes Director of Marketing
Featured

Review Gating: Why You'll Regret Incentivizing Customer Reviews

6 min read | August 31, 2021
Incentivizing online customer reviews, also known as review gating, violates the TOS for most platforms. It's also completely unnecessary.
Jake Hughes Director of Marketing
Featured

Free Advertising: Can Online Reviews Really Boost Sales?

8 min read | August 24, 2021
Think of online reviews as the first domino to fall in the series of events from awareness to conversion. The more positive online reviews you generate, the lower your cost...
Jake Hughes Director of Marketing

Local Marketing Insider #014 // How to Mine Reviews for Untapped Marketing Insights

7 min read | August 18, 2021
Discover your next great marketing insight from the language used by your customers. Pull phrases and insights from customer feedback sources.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.