Request a Demo Sign In

Posts by Jake Hughes

Browse by category

Select a category to see more related content.

Filter by Topic

About the Author

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!
Featured

Local Marketing Insider #027 // Marketing Synergy Maps

6 min read | February 16, 2022
Change how you look at your marketing ecosystem to uncover missed opportunities. With a marketing synergy map you can visualize all of your cross-channel marketing...
Jake Hughes Director of Marketing
Google Business Profile

New Google Business Profile feature: Manage Reviews Directly in Google Search

3 min read | February 15, 2022
With the introduction of the Google Business Profile rebrand (formerly Google My Business), local businesses can now engage with customer reviews directly within search,...
Jake Hughes Director of Marketing
Local Marketing

Use this Amazing Behavioral Science Principle to Attract New Customers

9 min read | February 7, 2022
According to the self-reference effect, relatable content helps potential buyers identify their needs within your product and makes your marketing more persuasive and...
Jake Hughes Director of Marketing

How to Set up Basic Google Business Profile Tracking and Attribution // Local Marketing Insider #026

8 min read | February 1, 2022
Where is your Google Business Profile (GBP) traffic? How do you see how many searchers see your Google Business page, go to your site, and convert? Well, the technology...
Jake Hughes Director of Marketing
News

RELEASE: Leveraging Customer Video Testimonials to Capture More Credible Reviews for Auto Dealers

2 min read | January 24, 2022
Dealers look to mold the perception of the dealership as 90 percent of customers look to dealer reviews to validate trust.
Jake Hughes Director of Marketing

Local Marketing Insider #025 // Set Review Volume Goals

5 min read | January 19, 2022
Set a weekly review volume target to rank higher in local search, faster. Here's the Widewail approach, broken into bite-sized steps.
Jake Hughes Director of Marketing

Local Marketing Insider #24 // Debunking GMB's Finer Points

5 min read | January 4, 2022
Recently I've been reviewing GMB's as part of our free GMB audit program we offer with Widewail Academy. This week for LMI I'm going to look at three optimization...
Jake Hughes Director of Marketing
Reputation Management

What is A2P 10DLC?

10 min read | January 4, 2022
“Application-to-person 10-digit long codes” should turn consumers toward your business, while you spend less.
Jake Hughes Director of Marketing

Local Marketing Insider #023 // Our 6 Favorite Marketing Tactics from 2021

8 min read | December 22, 2021
In the final Local Marketing Insider of 2021, we look back on 6 strategies that stood out amongst the crowd.
Jake Hughes Director of Marketing
Video Testimonials

How I Use Descript to Edit Customer Testimonial Videos

7 min read | December 20, 2021
Descript is a simple tool to automatically transcribe and edit your videos. Here's how I use it to turn video testimonials from customers into shareable content.
Jake Hughes Director of Marketing
Video Testimonials

3 Ways Video Marketing Can Increase Your Landing Page Conversions

6 min read | December 9, 2021
How do you create that perfect impression that's both engaging and enticing enough for consumers to move through the funnel? Copy and images are important, yes, but recently,...
Jake Hughes Director of Marketing

Local Marketing Insider #022 // What is Trust Marketing?

7 min read | December 8, 2021
A Trust Marketing strategy is to capture and distribute customer feedback to positively shape the broader message around your company through the words of your customers....
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.