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About the Author

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!
Featured

The Future of Local Search: Convenient, Visual // Local Marketing Insider #044

7 min read | October 11, 2022
With the introduction of /multisearch near me/ search functionality by Google, the complete toolset of visual search is now available to local businesses. Visual search is...
Jake Hughes Director of Marketing
Featured

Write Like Apple // Local Marketing Insider #043

8 min read | September 27, 2022
Surprisingly, it’s easy. Copywriting examples from iPhone 14 launch.
Jake Hughes Director of Marketing
Featured

Discovering New "Reviewable Events" // Local Marketing Insider #042

8 min read | September 13, 2022
Think beyond the transaction to access 70% more review opportunities
Jake Hughes Director of Marketing
Featured

How TikTok is the Newest Local Search Engine // Local Marketing Insider #041

8 min read | August 30, 2022
How TikTok is the newest local search engine. It's entirely visual, and quite possibly better than Google.
Jake Hughes Director of Marketing
Review Generation

When to Request Reviews (and Videos): The Ultimate Guide to Review Request Timing, by Industry

12 min read | August 29, 2022
Invite can be configured to send review requests based on different triggers. The optimal timing for a review request depends on industry-specific scenarios.
Jake Hughes Director of Marketing
Featured

Peer-to-peer digital connection has changed local marketing. Avoid being left behind // Local Marketing Insider #040

5 min read | August 17, 2022
Customers are looking for your business through digital channels. Will you show up? We look at local marketing over the past 20 years and how the evolution from analog-first...
Jake Hughes Director of Marketing
Featured

Local Marketing Insider #039 // 6 Video Review Event Examples

7 min read | August 2, 2022
Six video review event examples for property management, hospitality, entertainment, healthcare and politics.
Jake Hughes Director of Marketing
Featured

Do you need to dress to impress? // Local Marketing Insider #038

7 min read | July 19, 2022
Today's issue is about the psychological principle of costly signals. How costliness carries meaning when attracting new partners/clients/customers, and how there are in fact...
Jake Hughes Director of Marketing
Featured

Local Marketing Insider #037 // Useless and yet indispensible

7 min read | July 6, 2022
Reviews are a fickle bunch. The better you know their bias the better you can use them to help your business.
Jake Hughes Director of Marketing
Reputation Management

How to Launch Your Reputation Management Strategy and Set Up Your Multi-Location GBPs

13 min read | June 27, 2022
Large groups with multiple Google Business Profiles should know their business’s reputation is more than the reputation of any individual location.
Jake Hughes Director of Marketing

Let's talk about incentivizing reviews // Local Marketing Insider #036

6 min read | June 21, 2022
Incentivizing reviews works. Studies have shown that when businesses incentivize reviews they will receive more, the language in the reviews will be more positive, and...
Jake Hughes Director of Marketing
Reputation Management

How Connecting with Consumer Preferences Links to Reputation Management and Trust Marketing

7 min read | June 13, 2022
Insights from Google's 2022 Retail Marketing Guide
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.