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Posts by Jake Hughes

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About the Author

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!
Featured

Ultimate Review Request Cheat Sheet // Local Marketing Insider #066

8 min read | August 30, 2023
The ultimate review request cheat sheet for local business marketers.
Jake Hughes Director of Marketing

Ask Customers to Engage With Your Ads // Local Marketing Insider #065

7 min read | August 17, 2023
Boost high-performing social ads with customer proof.
Jake Hughes Director of Marketing
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The Rise of Near Me & Other Search Trends // Local Marketing Insider #064

9 min read | August 2, 2023
The rise of near me searches and other subjects on Google Trends. Rebooting a classic LMI article with new ideas and new data.
Jake Hughes Director of Marketing
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Going Steady // Local Marketing Insider #063

7 min read | July 19, 2023
Unique review strategies for businesses with long-term customer relationships.
Jake Hughes Director of Marketing
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Uncover Hidden Insights from Customer Feedback with ChatGPT, Quickly & For Free // Local Marketing Insider #062

8 min read | June 28, 2023
A beginner's guide to extracting customer insights with ChatGPT from customer feedback like reviews, surveys, support emails, video testimonial transcripts & more. Learn how...
Jake Hughes Director of Marketing
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6 VP-Level Reputation Metrics That Will Make Your QBRs Standout // Local Marketing Insider #061

5 min read | June 14, 2023
Reputation metrics are the lifeblood of running an effective strategy. The problem: merely looking at your ratings isn’t good enough.
Jake Hughes Director of Marketing

4 Reasons Why Business Listings Benefit Local SEO // Local Marketing Insider #060

5 min read | May 31, 2023
Backlinks, citations, NAP alignment and more.
Jake Hughes Director of Marketing
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How Marketing “Groundedness” Increases Willingness to Buy // Local Marketing Insider #059

6 min read | May 17, 2023
The major idea: people seek groundedness in life and when they shop and are willing to pay more to find it - 60% more.
Jake Hughes Director of Marketing
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Breaking Down the First Page of Google // Local Marketing Insider #058

8 min read | May 3, 2023
Why your listing site dollars are working against you, and why the Map Pack is a local business greenfield.
Jake Hughes Director of Marketing
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De-Risking Your Reputation Strategy // Local Marketing Insider #057

8 min read | April 19, 2023
The rules you need to know for a risk-free reputation.
Jake Hughes Director of Marketing
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The State of Play // Local Marketing Insider #056

16 min read | April 5, 2023
2023 Reviews Trends to Help You Make Smarter Reputation Management Decisions
Jake Hughes Director of Marketing
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When Negative Reviews Are a Good Thing // Local Marketing Insider #055

5 min read | March 22, 2023
Learn how a 1-star review can drive a higher intent to purchase (academic study). How identity, rivalry and belonging are strong motivators and how the message vs. messenger...
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.