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About the Author

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!
Reputation

Reviews more important than traditional ads? AutoSuccess Podcast 676

1 min read | December 4, 2020
Matt Murray, Widewail CEO, joins Thomas Williams on the AutoSuccess podcast to talk about the importance of online customer reviews for car dealers in 2020.
Jake Hughes Director of Marketing

Try This Technique When Responding to Positive Reviews (Example from Google)

2 min read | October 16, 2020
If you’re looking for real-world examples of good responses to positive reviews, this is it. We cover four techniques that you can implement in your responses to positive...
Jake Hughes Director of Marketing

4 Tactics to Beat Your Competitors in Search with Reviews

5 min read | September 24, 2020
Here are the 4 tactics you can implement today that will utilize reviews to make your business the obvious choice over your competitors.
Jake Hughes Director of Marketing

PRESS RELEASE: Widewail Launches Review Generation Solution, Invite

4 min read | September 15, 2020
Widewail Quadruples Revenue Over 12 Months and Expands into New Markets with Enhanced Reputation Management Solutions Platform, Putting Customer Reviews Front and Center in...
Jake Hughes Director of Marketing

The #1 Reason Why You Need to Respond to Positive Google Reviews

2 min read | August 13, 2020
Responding to your happy customers may seem like a secondary consideration, but we have one specific reason why you should think otherwise.
Jake Hughes Director of Marketing
Case Study

Review Management Case Study – Local Car Dealership

5 min read | August 7, 2020
Widewail helps high-traffic dealership manage over 3000 reviews and reduce negative review volume by 64%.
Jake Hughes Director of Marketing
Review Response

Widewail Featured in Wards Auto: Car Dealers Taking Digital Reviews Seriously

2 min read | August 4, 2020
With the help of Widewail CEO, Matt Murray, Wards Auto explores COVID-19 and updates to business Google rankings are increasing the importance of reputation management.
Jake Hughes Director of Marketing

PRESS RELEASE: Lexus Partners with Widewail to Enhance Online Customer Experience

5 min read | May 26, 2020
Engage, paid by Lexus. As the Conversation Further Shifts from In-Store to Digital, Widewail Keeps Dealers Informed and Engaged.
Jake Hughes Director of Marketing

New Report: Google Review Volume Drops 65% Due to COVID-19

4 min read | May 8, 2020
Due to COVID-19, average weekly consumer review volume was down 65% in April from its early March peak but has since regained 42% of the initial loss.
Jake Hughes Director of Marketing

Widewail vs. Digital Air Strike: Review Monitoring and Response

4 min read | March 9, 2020
How do Widewail and Digital Air Strike compare? In this article we dig into how the two products compare.
Jake Hughes Director of Marketing

Why do customers write reviews in 2020

3 min read | January 22, 2020
Why do customers write reviews? In short, to inform future customers and reward businesses that have treated them well. What does this mean for your business?
Jake Hughes Director of Marketing

Social Engagement Beyond Online Reviews

5 min read | January 10, 2020
In a previous blog post, we discussed why local businesses should care about social engagement. To put it simply, maintaining an active social presence is an awesome source...
Jake Hughes Director of Marketing

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Bite-sized, to-the-point, trend-driven local marketing stories and tactics.