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About the Author

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!
Reputation Management

Key Questions to Ask When Hiring a Reputation Management Company

6 min read | May 5, 2021
14 questions to use when searching for the right reputation management vendor for your local business.
Jake Hughes Director of Marketing
News

WIDEWAIL JOINS THE HUBSPOT APP MARKETPLACE

3 min read | May 4, 2021
Widewail announced today that it is now listed as a reputation management resource and application in the HubSpot App Marketplace, an ecosystem of valuable third-party...
Jake Hughes Director of Marketing

Local Marketing Insider #006 // Social Proof = Conversion

5 min read | April 28, 2021
Landing pages, combined with social proof, will help your local business drive more conversions. Here are 5 stats to help back that up.
Jake Hughes Director of Marketing
Reputation Management

How to Boost Your Local Ranking with Reputation Management

12 min read | April 20, 2021
Ever wondered how to get your business on the first page of Google search results? It starts with an effective online reputation and review management strategy. Learn how a...
Jake Hughes Director of Marketing
Reputation Management

Why Should Small Businesses Invest in Reputation Management?

7 min read | April 15, 2021
Your company's online reputation is in the driver's seat for attracting new customers. Online reputation management services can help you stay in control of both.
Jake Hughes Director of Marketing

Local Marketing Insider #005 // How People Decide What to Buy

9 min read | April 14, 2021
We explore the 6 behavioral biases (i.e. the 6 shortcuts shoppers use to make a buying decision easier, and how you can use them in your marketing).
Jake Hughes Director of Marketing

Local Marketing Insider #003 // Apple Maps Quietly Releases Native Ratings

3 min read | March 16, 2021
Apple Maps is quietly releasing a native ratings feature. Not yet available in the US, the feature was first introduced fall of 2020 and is currently live in select markets.
Jake Hughes Director of Marketing

Local Marketing Insider #002 // Cheap, or best?

11 min read | March 2, 2021
Think about what you would expect to find if you searched "cheap refrigerator" vs. "best affordable refrigerator". Both approaches will surface inexpensive options, but the...
Jake Hughes Director of Marketing

Local Marketing Insider #001 // 7 Review Benchmarks for 2021

8 min read | February 17, 2021
Welcome to the first issue of Local Marketing Insider, a newsletter by Widewail. Bite-sized, to-the-point, trend-driven local marketing stories and data analysis. For issue...
Jake Hughes Director of Marketing
News

WIDEWAIL JOINS CDK GLOBAL PARTNER PROGRAM

5 min read | February 16, 2021
PRESS RELEASE: WIDEWAIL JOINS CDK GLOBAL PARTNER PROGRAM
Jake Hughes Director of Marketing
News

Widewail and EmpowerFi Announce Partnership, Offering a Suite of Reputation Management Solutions to Credit Unions

2 min read | December 7, 2020
Widewail and EmpowerFi announce partnership, teaming up to provide reputation management services to credit unions, big and small. The Widewail team is thrilled to be working...
Jake Hughes Director of Marketing
Reputation

3 Fantastic Examples of Social Proof Local Businesses Can Emulate

8 min read | December 4, 2020
3 great examples of social proof from other industries. Use these when marketing your local business.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.