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Posts by Emily Keenan

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About the Author

Originally from Scarborough, Maine, I moved to Vermont after graduating from St. Lawrence University, where I received my BA in English and Spanish. I have always been interested in writing and communication, which is what initially drew me to the Review Response Specialist position at Widewail. In my spare time, I can be found reading, playing electric guitar, or strolling/biking around one of Burlington’s many scenic trails. I always welcome the opportunity to talk about my work, and invite anyone with questions or comments to reach out or connect with me on LinkedIn.

15 Places to Share Customer Testimonial Videos

17 min read | November 24, 2021
Discover 15 impactful places to share customer testimonial videos to boost your brand visibility and credibility. Learn how to leverage video reviews in your marketing...
Emily Keenan Content Marketing Specialist

SMS Marketing vs. Email Marketing: When to Use Which?

12 min read | February 10, 2021
Neither SMS marketing nor email marketing is better, they just are best used in different situations. We cover everything you need to know to best use both.
Emily Keenan Content Marketing Specialist

Why Frequency of Reviews is More Important than Volume

11 min read | February 4, 2021
Having a huge lifetime review total is important, but in 2023 real review generation success is measured by review frequency. Learn more about why review recency should be at...
Emily Keenan Content Marketing Specialist

7 Digital Strategies Local Businesses Can Use to Increase Customer Lifetime Value

9 min read | December 15, 2020
How do you turn that one-time sale into a lifetime relationship? Here are seven digital strategies your team can implement today to keep your current customers coming back.
Emily Keenan Content Marketing Specialist

Read if You Sell a Product Over $100 - Why Expensive Products Get More Reviews

7 min read | December 3, 2020
Understanding the motivations of your customers is key to understanding why they may or may not leave you a review.
Emily Keenan Content Marketing Specialist

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