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Posts by Emily Keenan

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About the Author

Originally from Scarborough, Maine, I moved to Vermont after graduating from St. Lawrence University, where I received my BA in English and Spanish. I have always been interested in writing and communication, which is what initially drew me to the Review Response Specialist position at Widewail. In my spare time, I can be found reading, playing electric guitar, or strolling/biking around one of Burlington’s many scenic trails. I always welcome the opportunity to talk about my work, and invite anyone with questions or comments to reach out or connect with me on LinkedIn.

Why Review Recency Is Important and How to Maintain It

9 min read | April 12, 2023
Consumers especially trust reviews that are written in the past two weeks. That's why your business should prioritize review recency in your review generation strategy.
Emily Keenan Content Marketing Specialist

After Getting More Reviews With Widewail's Square Integration, It’s Time to Respond to Them 

11 min read | March 29, 2023
Tips and tricks to responding to reviews generated via Widewail's Square Integration
Emily Keenan Content Marketing Specialist

How Reputation Management Software Can Work Seamlessly with Square POS

9 min read | March 14, 2023
With an automated app like Widewail, Square users can get more reviews and video testimonials from their customers by sending personalized texts after a purchase is made.
Emily Keenan Content Marketing Specialist

Review-led Talent Acquisition & Employer Branding - Part 7: Recruitment Marketing Strategies That Won’t Blow Up Your Budget

7 min read | February 17, 2023
Following the Trust Marketing framework with these tactics can kickstart or optimize your recruitment marketing strategy and cost less than you'd expect.
Emily Keenan Content Marketing Specialist

Review-led Talent Acquisition & Employer Branding - Part 6: Real-World Examples of Employer Branding

9 min read | January 27, 2023
Trust marketing comes in all shapes and sizes. Here are some ways it can look in a recruiting strategy.
Emily Keenan Content Marketing Specialist

Review-led Talent Acquisition & Employer Branding - Part 5: How to Launch an Employer Brand in a New City/Location

7 min read | January 18, 2023
Working your way into a new talent pool is the perfect time to reconsider how you are building trust among job seekers in your location.
Emily Keenan Content Marketing Specialist

Review-led Talent Acquisition & Employer Branding - Part 4: Tips for Responding to Reviews on Glassdoor and Indeed

8 min read | January 12, 2023
Responding to every review is valuable for building trust with your current employees, prospective employees, and search engines alike.
Emily Keenan Content Marketing Specialist

Review-led Talent Acquisition & Employer Branding - Part 3: How to Use Campaigns to Get the Best Employee Reviews

9 min read | January 5, 2023
Personalized and targeted campaigns can get more reviews and higher quality content for recruitment marketing to attract more top talent in the local market.
Emily Keenan Content Marketing Specialist

Review-led Talent Acquisition & Employer Branding - Part 2: Internal Use Cases for Invite Video

10 min read | December 27, 2022
Here are a few pointers on how you can use video testimonials internally to grow and promote your business in the local recruiting market.
Emily Keenan Content Marketing Specialist

Review-led Talent Acquisition & Employer Branding - Part 1: How Glassdoor Reviews Build Trust for Job Seekers

8 min read | December 5, 2022
We’ve put together a series of solutions to help you capitalize on the power of the employee voice and define your recruitment marketing tactics.
Emily Keenan Content Marketing Specialist

How to Remove Bad Reviews: Our Best Google-Approved Practices

14 min read | November 16, 2022
There's no guaranteed way to delete bad reviews, but with a solid response strategy you may convince the customer to update their initial feedback in your favor.
Emily Keenan Content Marketing Specialist

How to Maintain HIPAA Compliance When Responding to Patient Reviews

6 min read | August 22, 2022
Review response is critical for online reputation management but health care providers must be careful. Widewail follows these rules to remain HIPAA compliant.
Emily Keenan Content Marketing Specialist

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