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Posts by Emily Keenan

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About the Author

Originally from Scarborough, Maine, I moved to Vermont after graduating from St. Lawrence University, where I received my BA in English and Spanish. I have always been interested in writing and communication, which is what initially drew me to the Review Response Specialist position at Widewail. In my spare time, I can be found reading, playing electric guitar, or strolling/biking around one of Burlington’s many scenic trails. I always welcome the opportunity to talk about my work, and invite anyone with questions or comments to reach out or connect with me on LinkedIn.

30 Best Ways to Use and Share Your Google Review Link

18 min read | September 5, 2023
Creative places to share your Google review link to ask all of your customers for reviews, increase positive volume and improve your online reputation.
Emily Keenan Content Marketing Specialist

Business Listings Management: Safeguarding your Business from Risks and Scams

6 min read | August 14, 2023
Effective business listings management goes beyond just online visibility - it can also serve as a crucial component of your business’s risk management strategy.
Emily Keenan Content Marketing Specialist

The Most Common Negative Reviews For Auto Dealerships and How to Handle Them

12 min read | August 4, 2023
Explore effective strategies for responding to common negative reviews within the auto world, turning challenges into opportunities for growth and improvement. Here are the...
Emily Keenan Content Marketing Specialist

How to Build Your Online Reputation for Lease-ups

10 min read | June 23, 2023
With these five tips, learn how to market and manage the online reputation of a new multifamily lease-up property.
Emily Keenan Content Marketing Specialist

Is AI/ChatGPT Capable of Customer Review Response?

9 min read | May 10, 2023
Can the latest AI developments respond to reviews for your business? Here are some benefits, Google guidelines and limitations of AI for review management.
Emily Keenan Content Marketing Specialist

Why Review Recency Is Important and How to Maintain It

9 min read | April 12, 2023
Consumers especially trust reviews that are written in the past two weeks. That's why your business should prioritize review recency in your review generation strategy.
Emily Keenan Content Marketing Specialist

After Getting More Reviews With Widewail's Square Integration, It’s Time to Respond to Them 

11 min read | March 29, 2023
Tips and tricks to responding to reviews generated via Widewail's Square Integration
Emily Keenan Content Marketing Specialist

How Reputation Management Software Can Work Seamlessly with Square POS

9 min read | March 14, 2023
With an automated app like Widewail, Square users can get more reviews and video testimonials from their customers by sending personalized texts after a purchase is made.
Emily Keenan Content Marketing Specialist

Review-led Talent Acquisition & Employer Branding - Part 7: Recruitment Marketing Strategies That Won’t Blow Up Your Budget

7 min read | February 17, 2023
Following the Trust Marketing framework with these tactics can kickstart or optimize your recruitment marketing strategy and cost less than you'd expect.
Emily Keenan Content Marketing Specialist

Review-led Talent Acquisition & Employer Branding - Part 6: Real-World Examples of Employer Branding

9 min read | January 27, 2023
Trust marketing comes in all shapes and sizes. Here are some ways it can look in a recruiting strategy.
Emily Keenan Content Marketing Specialist

Review-led Talent Acquisition & Employer Branding - Part 5: How to Launch an Employer Brand in a New City/Location

7 min read | January 18, 2023
Working your way into a new talent pool is the perfect time to reconsider how you are building trust among job seekers in your location.
Emily Keenan Content Marketing Specialist

Review-led Talent Acquisition & Employer Branding - Part 4: Tips for Responding to Reviews on Glassdoor and Indeed

8 min read | January 12, 2023
Responding to every review is valuable for building trust with your current employees, prospective employees, and search engines alike.
Emily Keenan Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.