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Posts by Emily Keenan

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About the Author

Originally from Scarborough, Maine, I moved to Vermont after graduating from St. Lawrence University, where I received my BA in English and Spanish. I have always been interested in writing and communication, which is what initially drew me to the Review Response Specialist position at Widewail. In my spare time, I can be found reading, playing electric guitar, or strolling/biking around one of Burlington’s many scenic trails. I always welcome the opportunity to talk about my work, and invite anyone with questions or comments to reach out or connect with me on LinkedIn.

Substance Over Stars: How Customer Feedback Can Boost Your Dealership's Reputation

7 min read | March 19, 2025
Looking to build a better reputation? Start focusing on what customers are saying, not just their star ratings. Discover the best approach to success in 2025.
Emily Keenan Content Marketing Specialist

Is Your Dealership’s Rating Reflecting Your Customer Experience?

6 min read | February 27, 2025
Your dealership’s ratings don’t reflect your great service—here’s how to change that. Learn how to get more reviews from happy customers and boost your online reputation.
Emily Keenan Content Marketing Specialist

Automotive Survey Design 101: Pitfalls Dealerships Must Avoid

6 min read | February 13, 2025
Learn how professional survey design eliminates biases, boosts response rates, and provides insights to improve your dealership's customer experience.
Emily Keenan Content Marketing Specialist

Why Benchmark? A Data-Driven Approach to Reputation Management

6 min read | January 23, 2025
Learn how AI industry benchmarking drives reputation management success. Discover key metrics, competitive analysis, and strategies for outperforming competitors.
Emily Keenan Content Marketing Specialist

Customer Experience Measurement: Why Reviews are Your Most Valuable Metric

8 min read | January 15, 2025
Learn how reviews can revolutionize your CX strategy and offer more practical solutions for tracking customer satisfaction in the Automotive Industry.
Emily Keenan Content Marketing Specialist

How to Read a Brand Reputation Scorecard

9 min read | January 2, 2025
Navigate Your Dealership’s Reputation Metrics and Take Action
Emily Keenan Content Marketing Specialist

The Voice of the Customer 2024 Report: What's New?

7 min read | December 27, 2024
Discover the key insights from the 2024 Voice of the Customer Report, featuring YoY comparisons, topic trending, and cohort analysis to enhance automotive customer...
Emily Keenan Content Marketing Specialist

Optimizing Resident Move-In/Move-Out Surveys

10 min read | December 23, 2024
Proven strategies for creating effective surveys that document multifamily property conditions and improve resident transitions.
Emily Keenan Content Marketing Specialist

3 Biggest Storylines from Widewail’s 2024 Voice of the Customer Report

8 min read | December 19, 2024
Widewail’s 2024 VOC Report turns review sentiment analysis into actionable automotive strategies by highlighting key YOY customer satisfaction trends.
Emily Keenan Content Marketing Specialist

Feedback Fatigue: Rethinking Centralization ft. Mike DiMella

6 min read | November 19, 2024
See how Mike DiMella leverages customer feedback for business growth, operational efficiency, and enhanced customer satisfaction in the latest episode of Feedback Fatigue.
Emily Keenan Content Marketing Specialist

10 Essential Questions for Auto Service Department Customer Surveys

6 min read | November 18, 2024
See our service department survey question recommendations to gain actionable insights for improving maintenance, repair and recall loyalty.
Emily Keenan Content Marketing Specialist

Feedback Fatigue: How RangeWater Aligns Operations and Feedback ft. Dana Hill

6 min read | November 12, 2024
In S1 E7, Dana Hill uses customer feedback to drive growth, transparency, and team alignment at Rangewater Real Estate.
Emily Keenan Content Marketing Specialist

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Bite-sized, to-the-point, trend-driven local marketing stories and tactics.