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Starting a Business Podcast with No Experience and A Few Hundred Dollars // Local Marketing Insider #081

12 MIN READ | October 3, 2024

Hey! Welcome to Local Marketing Insider, where 16,000+ local marketing professionals get better at reputation strategy & more with insights delivered monthly.

Jake Hughes Director of Marketing

Local Marketing Insider

A newsletter by Widewail. Get the latest industry insights, in your inbox 2x per month. Bite-sized, trend-driven stories to take your local business marketing to the next level. To get started, we'll send you our favorite issues.

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Get More Out of Google: Quick Wins to Boost Your Dealership's GBP

7 min read | March 11, 2025
Maximize your dealership's Google Business Profile with practical tips to boost SEO, trust, and customer loyalty. Learn effective strategies for gaining and managing reviews.
Kyle Gagnon Kyle Gagnon

Why Your Review Response Rate Matters for Local SEO & Customer Trust

9 min read | March 5, 2025
Boost trust, SEO, and customer loyalty by responding to reviews. Learn top review management tips and see how brands like Lexus lead the way.
Ellie Guyon Review Response Specialist

Is Your Dealership’s Rating Reflecting Your Customer Experience?

6 min read | February 27, 2025
Your dealership’s ratings don’t reflect your great service—here’s how to change that. Learn how to get more reviews from happy customers and boost your online reputation.
Emily Keenan Content Marketing Specialist

The Cost of Ignoring Online Reviews

9 min read | February 24, 2025
Ignoring customer reviews? You're losing money and hurting your reputation. Learn how to turn feedback into a growth opportunity for your business.
Kyle Gagnon Kyle Gagnon

How SMS Can Improve Customer Satisfaction at Your Dealership

8 min read | February 20, 2025
Boost customer satisfaction at your dealership with SMS outreach. Discover how real-time feedback, personalized messages, and strategic timing can enhance customer engagement...
Nick Ciufo Nick Ciufo

Should You Respond to Fake Reviews?

10 min read | February 18, 2025
How to spot, respond to, and manage inauthentic reviews for your local business.
Ellie Guyon Review Response Specialist

Automotive Survey Design 101: Pitfalls Dealerships Must Avoid

6 min read | February 13, 2025
Learn how professional survey design eliminates biases, boosts response rates, and provides insights to improve your dealership's customer experience.
Emily Keenan Content Marketing Specialist

How to Nest Department Listings on Google My Business

9 min read | February 10, 2025
In this article, we will discuss which nesting options your business qualifies for, how to create additional pages and the benefits of doing so.
Jane Garfinkel Product Manager

The Evolution of Feedback: From Anecdotes to AI-Driven Insights

6 min read | February 4, 2025
Explore how AI revolutionizes customer feedback analysis, from traditional methods to real-time insights that drive growth.
Nick Ciufo Nick Ciufo

Why We Built Pulse: A Private Survey Solution for Dealerships

10 min read | January 25, 2025
Get a close up look at why Widewail built Pulse, software for surveying customers that's fast, easy, and integrated with Widewail's review platforms, built for dealers.
Matt Murray Founder & CEO

AI Customer Intelligence: A Complete Guide to Understanding Your Customers

10 min read | January 24, 2025
Learn how to leverage AI tools for deeper customer insights. Discover practical strategies for using artificial intelligence to better understand and serve your customers.
Ellie Guyon Review Response Specialist

Why Benchmark? A Data-Driven Approach to Reputation Management

6 min read | January 23, 2025
Learn how AI industry benchmarking drives reputation management success. Discover key metrics, competitive analysis, and strategies for outperforming competitors.
Emily Keenan Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.